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Heineken starts next phase of share repurchasing programme


Amsterdam – Heineken N.V. announced today that in connection with the acquisition of FEMSA Cerveza that was completed on 30 April 2010, it will begin the next phase of repurchasing its own shares up to a maximum value of €225 million. For this new phase, Heineken has mandated a bank to repurchase Heineken N.V. shares in the open market on the company’s behalf, starting 6 September 2011, up to and including 31 October 2011, allowing the execution of the share repurchase to continue during closed periods.

These shares are intended to be delivered to Fomento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) or a FEMSA group company under the terms of the Allotted Share Delivery Instrument (the “ASDI”) concluded between Heineken N.V. and FEMSA.

The ASDI sets forth the terms under which Heineken N.V. will deliver approximately 29.2 million Allotted Heineken N.V. shares to FEMSA. Until today, approximately 23.0 million shares have already been repurchased of which 20.3 million shares were delivered to FEMSA.

The share repurchase programme is being executed in line with the authorisation given by the Annual General Meeting of Shareholders.

Heineken posts the progress made in the execution of the programme on its website on a weekly basis.

About Heineken:
Heineken is one of the world’s great brewers and is committed to growth and remaining independent. The brand that bears the founder’s family name - Heineken - is available in almost every country on the globe and is the world’s most valuable international premium beer brand. The Company’s aim is to be a leading brewer in each of the markets in which it operates and to have the world’s most valuable brand portfolio. The Company is present in over 70 countries and operates 140 breweries with volume of 205 million hectolitres of beer sold on a pro-forma basis. Heineken is Europe’s largest brewer and the world’s third largest by volume. Heineken is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders. These include Amstel, Birra Moretti, Cruzcampo, Dos Equis, Foster’s, Kingfisher, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. On a 2010 pro-forma basis, including FEMSA Cerveza, revenue totalled €17 billion and EBIT (beia) was €2.7 billion. The average number of people employed is more than 70,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is available on Heineken’s website:


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