First H&M Store In Singapore Has Opened

Today thousands of H&M fans were lining up when the first H&M store in Singapore opened its doors at Orchard Building, Grange Road.

Lex Keijser, Country Manager Singapore cut the red ribbon together with the store manager Martin Romero.

“It’s been a fantastic response from our customers today; it feels great to finally be here with our first store in Singapore. I hope the excitement shows that our business concept has a following in South East Asia as well,” says Lex Keijser, Country Manager H&M Greater China and Singapore.

This flagship store has a 2,800 square meters space that spans across three levels with a complete range of fashion and accessories for women, men, teenagers and kids.

Last night at the pre-launch party, around 1,800 fashionistas, media and opinions leaders were indulged with some serious shopping to celebrate the opening.

The H&M store is located at Orchard Building at 1 Grange Road and has 150 employees. Opening hours are 10 am to 10pm daily.

H&M opened its first stores in Asia in Hong Kong and Shanghai in 2007, followed by Japan in 2008 and South Korea in 2010.

Press pictures and background information for editorial use can be downloaded from www.hm.com

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on NASDAQ OMX Stockholm. The company’s business concept is to offer fashion and quality at the best price. In addition to H&M, the group includes the brands COS, Monki, Weekday and Cheap Monday as well as H&M Home. The H&M Group has approximately 2,300 stores in 41 markets, including franchise markets. In 2010 sales including VAT were SEK 126,966 million and the number of employees is more than 87,000. For further information, visit www.hm.com.