Scientific Atlanta Adds HD Encoding to Support to 2006 FIFA World Cup Video Project

May 24, 2006

KORTRIJK, BELGIUM/ATLANTA, GA, USA, - Scientific Atlanta, a Cisco company, has expanded its support for video transport of the upcoming 2006 FIFA World CupTM Germany matches to include high-definition (HD) encoding and delivery of video to German national broadcaster ARD/ZDF. Scientific Atlanta announced in 2005 that its iLYNXTM video adaptation platform had been chosen to support live video feeds from 12 German football stadiums to an International Broadcast Center (IBC) in Munich for distribution to soccer fans around the world.

The new video transport project will use additional iLYNX systems to connect three ARD/ZDF regional broadcast centers with the IBC for delivery of coverage across Germany. More than 30 Scientific Atlanta HD encoders (Model D9050TM) will be used at the venues and in the IBC to deliver compressed HD video streams to maximize bandwidth use over the iLYNX platform and for satellite distribution worldwide.

“Video compression, contribution and distribution are complex tasks, and MPEG encoding of HD video is even more demanding,” said Bart Spriester, managing director of Transmission Networks for Scientific Atlanta in Europe. “Our decades of video transport experience, local presence in Europe and past successes with other 2006 FIFA World Cup projects give us the insight and ability to deploy a high-performance, all-in-one compression, aggregation and network adaptation platform, and encoding solution that can deliver an exciting entertainment experience for viewers across Germany and around the world.”

In addition to the iLYNX platform and D9050 HD encoders, the nationwide transport network will use Scientific-Atlanta’s ROSATM server-client network management for the 2006 FIFA World Cup video & audio feeds to manage and control any Scientific Atlanta equipment.

About Scientific Atlanta
Scientific Atlanta, a Cisco company, is a leading supplier of digital content contribution and distribution systems, transmission networks for broadband access to the home, digital interactive set-tops and subscriber systems designed for video, high-speed Internet and Voice over IP (VoIP) networks, and worldwide customer service and support. Scientific-Atlanta, Inc. is a wholly owned subsidiary of Cisco Systems, Inc. More information about Scientific Atlanta is available at http://www.scientificatlanta.com.

Scientific-Atlanta Europe NV http://www.saeurope.com
Scientific-Atlanta Corporate http://www.scientificatlanta.com

For more information visit http://www.scientificatlanta.com. Writers and editors may access a variety of information on the company and its products, as well as downloadable images, by selecting Press from the home page. Scientific Atlanta is a registered trademark and D9050 is a trademark of Scientific-Atlanta, Inc. iLYNX and ROSA are trademarks of Scientific-Atlanta Europe NV. Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.

For more editorial information please contact Peggy Ballard at Scientific Atlanta, a Cisco company, on +1.770.236.7871 or via email at peggy.ballard@sciatl.com

About Cisco Systems
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Contact Information

Peggy Ballard

Scientific-Atlanta, Inc.

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