Bird and Co Reveals Why Business Card Marketing Canít Be Beaten
The old fashioned method of exchanging contact details via printed business cards would appear to be one of the most effective means of creating long lasting customer relations.
The old fashioned method of exchanging contact details via printed business cards would appear to be one of the most effective means of creating long lasting customer relations. The way in which companies do business is constantly evolving particularly as a result of advances in technology. Increasingly, business communications are being carried out electronically. Despite this migration, it would seem that there will always be a place for† printed business cards.
The basic purpose of the business card design is to provide a businessís or individualís contact details. Traditionally, these details would be presented in a standard size and format which could be easily stored in a wallet for future use. With the development of alternative ways to reach target markets and exchange contact information, the benefits of the business cards have been somewhat overlooked.
Ruth Griffiths of Bird and Co Creative comments ďNever under estimate the power which this marketing tool holds. Your business card has the ability to speak volumes about your organisation. It can also provide a vital link through which long term business relations can be establishedĒ.
Unlike electronic marketing methods, a business card will provide a physical and long lasting impression. Through the good graphic design, quality and type of material used, the business card will also indicate the calibre of that company, service or product. Good quality, well designed business cards are likely to be retained for future reference. In addition, a connection is made between the company and recipient when the business card is exchanged which can bode well for future dealings.
New marketing methods are being incorporated into the business cardís design. The inclusion of a QR code enables the business card to instantly connect to a specific web page when scanned with a mobile device.† Similarly, augmented reality can bring a business card to life, providing further scope for business marketing. Even with incorporating these additional capabilities, the printed business card remains cost effective in its production and generates good return on investment.
It is easy to get carried away with online marketing techniques and neglect those tried and tested methods which have been used with success for years. For many businesses, it might be time to go back to basics and make sure your business card is doing its job.
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- Bird and Co Creative
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