Sybase Recognized As Leader In Mobile Device Management Enterprise Software For Tenth Consecutive Year

New Report from Leading Industry Analyst Firm Highlights Sybase Afaria Solution Holding 19.8% Share of MDM Market

DUBLIN, Calif. - Mobile operators around the globe consider IP Exchange (IPX) an essential ingredient for next generation wireless services, according to a new study (“IPX: New Interconnect Strategies for Operators”) of global operators commissioned by Sybase 365, a subsidiary of Sybase, Inc., the global leader in mobile messaging and mobile commerce services.

Sybase, Inc., an SAP company (NYSE: SAP) and industry leader in enterprise and mobile software, today announced that leading IT market research advisory firm IDC, in its recent Worldwide Mobile Device Management Enterprise 2011 – 2015 Forecast and 2010 Vendor Shares report,1 recognized Sybase as the leader in mobile device management (MDM) enterprise software market for the tenth consecutive year.

“The arrival of the tablets, the uptick in smartphone use in the enterprise, along with the robust growth of mobile enterprise applications, have tremendously heightened the need for enterprises to secure and manage mobile devices and applications,” said Stacy Crook, senior analyst for mobile enterprise research at IDC. “Encouragingly, the available technologies and solutions out in the market can enable companies to address their specific enterprise mobility needs in a strategic and holistic way.”

“Sybase Afaria not only securely manages mobile devices for the enterprise, but also enables effective mobile application deployment and management. These capabilities, driven by the industry’s most comprehensive mobile enterprise application platform –Sybase Unwired Platform – put Sybase in a unique position to address the full-spectrum needs of a mobile enterprise,” said Dan Ortega, senior director of product marketing and product management, Sybase. “Being recognized by IDC for the past decade as the mobile device management leader is a true testament to how well the market has responded to our mobility offerings.”

As defined by IDC, a mobile device management solution includes many of the standard features included in PC management solutions but also includes additional functionalities that address the unique needs of mobile and wireless users, mobile devices such as smartphones and media tablets, and increasingly other areas (i.e., M2M modules, printers). Some of the key features of a mobile device management system are:
• Device provisioning
• Managing configuration settings
• Inventory/asset management
• Software distribution (applications, OS, firmware updates)
• Remote wipe/lock
• Policy management (password management, encryption management)
• Remote control for systems diagnostics
• Real-time device monitoring
• Location information, GPS breadcrumbing
• Reporting and analytics

Increasingly, MDM solutions may also include the following related capabilities:
• Application management
• Advanced security functionality (authentication and authorization management, device posture)
• Real-time cost control

For well over a decade, Sybase® Afaria® has transformed enterprises and managed mobility partners around the world by empowering the mobile workforce. Sybase Afaria enables enterprise IT to fully manage and secure a wide range of personal and corporate smartphones and tablets, including Android, iOS, Windows Mobile and more, in both hosted and behind the firewall environments. Additionally, Sybase Afaria’s seamless over-the-air (OTA) delivery of in-house and publicly available apps, combined with on-device enterprise portal technology, ensures that only approved mobile users are granted access to internal applications and data.

“The combination of SAP and Sybase brings unmatched strength in enterprise mobility and back-end applications,” continued Ortega. “While we significantly expand our SAP mobile application ecosystem on Sybase Unwired Platform, Afaria is the engine that that delivers, manages, and secures these applications.”

To learn more about the Worldwide Mobile Device Management Enterprise 2011 – 2015 Forecast and 2010 Vendor Shares report, please visit www.idc.com. For more information on Sybase Afaria and Sybase Managed Mobility, please visit www.sybase.com/afaria and www.sybase.com/mobilize/managed-mobility.

About Sybase
Sybase, an SAP® company, is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information: http://www.sybase.com. Read Sybase blogs: blogs.sybase.com. Follow us on Twitter at @Sybase and @MobileWork.

[1] Source: IDC, Worldwide Mobile Device Management Enterprise 2011-2015 Forecast and 2010 Vendor Shares Report, Doc # 229759, August 2011.

Sybase and Afaria are registered trademarks of Sybase, Inc. ® indicates registration in the United States. All other product and service names mentioned are the trademarks of their respective companies.

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