Debenhams launches sports range with Jenni Falconer
Debenhams has announced it is launching a women’s sports range designed by Jenni Falconer.
Debenhams has announced the launch of a brand new women’s sportswear range, XPG by Jenni Falconer, designed by the TV personality and sports enthusiast, which will go into 36 stores and online.
XPG (cross performance gear) by Jenni Falconer will be the first celebrity own-bought collection for Debenhams and adds to a sportswear portfolio that includes collections from big name brands including Nike, Reebok and Adidas.
The women’s sportswear collection has been designed by keen marathon runner and ’This Morning’ presenter, Jenni Falconer to combine performance and style in a fashionable, feminine way. Bright, bold colours and high function fabrics have been used to optimise sporting performance and suit all figures at exceptional value for money.
The debut collection includes 35 pieces, available in sizes eight to 16 and ranging from £14 to £40 in price. Practical details include reflective prints, wickable and breathable fabrics, mesh panelling and MP3 compatible pouches. Stretch leggings and trousers have specially placed seams which cut across thighs to create a sleek and trim silhouette.
The XPG by Jenni Falconer launch collection will be introduced from today covering 8,000 sq. ft. of new selling space.
Adam Creasey, Trading Director for Debenhams said: "By enlisting Jenni Falconer, we have been able to create a functional, flattering range that’s as wearable in the gym as at home.
“With a fitness boom expected to coincide with the run up to the London 2012 Olympics, XPG by Jenni Falconer cements our position as the High Street home for sportswear design and value.”
Jenni Falconer said: "I’ve always looked for a sportswear line that really works for my lifestyle and caters to my needs. I put a lot of thought into what practical features would make training that little bit easier - the locker key pockets and iPod pouches are small details that make a big difference.
“I love that I can wear this range at the gym, for cycling, walking, running, yoga classes, using workout DVDs or just for relaxing at home.”
An essential core selection supports seasonal pieces, including pastel coloured performance tees in breathable fabric, and grey marl tracksuit bottoms with smooth peached finish.
Loose fit vest tops in a stripe fabric are designed to be layered over a crop tops and sports bra, and come in bright pinks and berry shades as well as classic grey and black. Hooded zip-thru jackets feature shaped cuffs to keep hands warm while running outdoors. The shower resistant jacket is super lightweight, with reflective print ideal for cyclists.
Creasey added: “We have introduced XPG by Jenni Falconer to offer our customers great value sportswear combined with feminine styling and practical features. Debenhams sports department caters to both aspiring athletes and the sporting fashionista.”
The launch of XPG by Jenni Falconer is supported by a PR and marketing campaign and is merchandised in store and online with dedicated collateral and shop fit. Jenni Falconer appears in both press and store promotional campaigns.
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Debenhams is the second largest department store chain in the UK with a strong presence in key product categories including womenswear, menswear, childrenswear, home and health and beauty. Debenhams is. Debenhams operates 167 stores in the UK and Republic of Ireland. Debenhams also has 61 international franchise stores in 24 countries and six Magasin stores in Denmark. Debenhams’ online stores are available at www.debenhams.com and www.debenhams.ie.
Debenhams sportswear selection is made up of Nike, Adidas, Adidas 2012 Olympics, Animal, ASICS, Columbia, Helly Hansen, Pineapple, Sketchers, Roxy, Maine Golf, Fairtrade Maine5G, Puma, Raging Bull, Reebok, Berghaus, Berlei, Debenhams, Freya, Maine New England, MBT, O’Neill, Shock Absorber, Speedo, Karrimor, Mantaray, Mitre, Quiksilver and Umbro.
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