Microsoft and AMD Announce “Pay-As-You-Go” PC Program to Drive Personal Computing in Emerging Markets
MAY 21, 2006
Innovative new business model is essential to meeting the goals of AMD’s 50x15 digital inclusion initiative.
SEATTLE — AMD (NYSE: AMD) and Microsoft Corp. (NASDAQ: MSFT) today announced an agreement to jointly support flexible business models for emerging markets powered by Microsoft® FlexGo™ technology. The initiative reflects both companies’ efforts to bring affordable access to technology to consumers around the world. At the 2006 Microsoft Windows® Hardware Engineering Conference (WinHEC) in Seattle, the companies stated their commitment to support the initiative through a pilot program that provides consumers the opportunity to purchase PCs through a combination of innovative technology and a pay-as-you-go computing model. Through the joint development that is underway between AMD and Microsoft, Microsoft FlexGo technology will also be incorporated within key AMD microprocessor products.
“AMD’s joint effort with Microsoft on pay-as-you-go computing will help us reach our shared customers with technology they want in ways they can afford,” said Will Poole, senior vice president of Microsoft’s Market Expansion Group. “We are pleased to embark on this new initiative together, utilizing AMD’s deep knowledge of emerging markets to expand our trials to China, India and beyond.”
Today’s announcement with Microsoft represents a key strategic component of AMD’s 50x15 digital inclusion initiative, which seeks to apply new and sustainable business models to help narrow the global digital divide. Through 50x15, AMD and its partners are building sustainable ecosystems that incorporate the full range of hardware, software, infrastructure, micro-financing and entrepreneurial experience necessary to provide affordable, relevant technology to people in high-growth markets.
“We’ve seen in our 50x15 learning labs around the world that consumers benefit most when businesses develop flexible business models tailored specifically to meet the unique needs of people living in high-growth markets,” said Billy Edwards, AMD senior vice president and chief innovation officer, and executive lead for the 50x15 initiative. “Pay-as-you-go powered by Microsoft FlexGo does exactly that by delivering affordable, modern computing technology to people around the world. We have seen great success under this same model with cell phones, and we’re very optimistic that we’ll enjoy the same kind of success with PCs. More importantly, this initiative will greatly enhance our ability to connect 50 percent of the world’s population to the Internet by the year 2015.”
Unveiled today, the pay-as-you-go computing model enabled by Microsoft FlexGo technology allows customers to have a fully featured PC at home by paying for time only as they use it through the purchase of prepaid activation cards or tokens. Microsoft has been running trials of the program in Brazil for more than a year and will soon be expanding to select markets in India, Russia, China and Mexico. As technology partner, AMD intends to develop processors designed specifically to support Microsoft FlexGo technology.
AMD’s 50x15 initiative is a bold and far-reaching effort to develop new technology and solutions that will help enable affordable Internet access and computing capability for 50 percent of the world’s population by the year 2015. With the global population estimated to reach 7.2 billion people in 2015, there is tremendous potential for 50x15 to bring billions of people into the digital age.
Pay-as-you-go computing with Microsoft FlexGo extends current joint efforts by AMD and Microsoft to connect the world to accessible and relevant technology. AMD’s Personal Internet Communicator (PIC), for example, is now in use in every major region of the world and runs a modified version of the Microsoft Windows CE operating system. The PIC is just one of a growing portfolio of devices that includes everything from modern 64-bit computers and servers, to thin clients and Internet access devices which will be enhanced by the upcoming addition of Microsoft FlexGo technology and capabilities.
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. Founded in 1969, AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide. For more information visit www.amd.com.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.
- Contact Information
- General news media inquiries
- Waggener Edstrom Worldwide
- Contact via E-mail
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.