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NDS at IBC 2011: Enhancing the Value of Content


• Demonstrating technologies that enhance the end user experience and provide a unified approach to multi-platform, value-added content solutions for operators
• Showcasing industry perspectives in a series of live events on the NDS stand with industry journalist, Chris Forrester

LONDON, UK – At IBC 2011 (September 9th-13th), NDS will showcase solutions that enhance the value of content. At the show, NDS will demonstrate how its technologies enrich the viewing experience and increase revenue potential by providing consumers with added choice, quality and convenience.

Commenting on NDS’ presence at IBC, Dave Habiger, Chief Executive Officer, NDS Group Ltd. said: “As the industry expands and we see new technologies driving change, quality content remains the cornerstone of the pay-TV platform. Our solutions provide an adaptable framework to enable the ultimate viewing experience by adding value to content for both the consumer and the platform operator.”

“To be able to provide future-proof solutions that continue to support our customers’ needs, it is essential that we are abreast of the requirements, opportunities and challenges facing the industry. Therefore, at IBC this year we are providing a live platform for our customers, partners and industry colleagues to share their perspectives on the key topics that are driving industry change.”

Throughout the show, and in addition to demonstrations of its key solutions, NDS will be hosting a number of live events on their stand (1.A71), moderated by industry journalist Chris Forrester. To find out more about the live events, and to view or download the schedule (including the NDS at IBC App for multiple devices) please visit

NDS Solutions at IBC:

Content on any device

With solutions to enable the viewing of content on any device, NDS will showcase how its technologies enrich the value of the multi-platform content experience.

The NDS Unified Headend™ provides a single framework for the management of multiple platforms, including the ability to manage cross-platform offers and implement solutions for the development of third party companion device applications with the NDS Service Delivery Platform™ (SDP).

At IBC this year, following the product’s launch in March, NDS will demonstrate a number of apps – developed independently – that showcase a sample of the functionality possible with the NDS SDP. In addition, NDS will be hosting a live walkthrough of an app being developed using the NDS SDP – see the live event schedule for further details.

NDS will also be showcasing the NDS Unified Gateway™, an end-to-end solution that combines NDS experience in set-top box software, UI design and DRM, with Jungo’s experience in residential gateways to enable a whole-home experience with content and service across a wide range of IP enabled entertainment and communication devices.


At IBC NDS will showcase how its solutions provide a unified approach to Over-The-Top (OTT) content delivery, with content securely delivered and integrated into the pay-TV experience.

The NDS InfiniteTV suite of technologies enable an operator to introduce value added content and services to their platform, with the tools to manage negotiations and OTT delivery of specialised content with multiple business models.

Part of the InfiniteTV suite, NDS will demonstrate the InfiniteTV Exchange (ITXg), a business-to-business content marketplace that enables content owners to expand the reach of their content and operators to integrate special interest, OTT programming – in the form of channels – into their pay-TV offering.

For a live demonstration of ITXg and the developments made since launch earlier this year, NDS will be hosting an ITXg product master class at the show – see the live event schedule for further details.

Enhancing the User Experience

What sets a leading platform apart is the quality of the content experience – including the ease of use of the user interface, the speed at which the software performs and the accessibility of features such as the DVR or interactive features.

At IBC, NDS will demonstrate its MediaHighway® set-top box software and its ability to power the world’s most advanced functionality including next generation advertising solutions, content portability and the award winning user interface, NDS Snowflake™.

NDS Snowflake, now selected by a number of leading operators including Portuguese cable operator ZON and Liberty Global inc. for deployment at UPC, provides intuitive and elegant navigation of content and services across devices with a minimalist look and feel.

For an in depth look at NDS Snowflake, the philosophy behind the UI and its evolution, NDS will be hosting a live NDS Snowflake product master class at IBC – see live event schedule for further details.

Content and Service Protection

NDS will demonstrate its next generation solutions for the protection of not only an operator’s content, but their service. With the rapid expansion and security demands placed on multi-platform services, market-leading solutions from NDS ensure that operators do not have to rely on “good enough” security solutions to enable them to expand their service to CE platforms.

About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 80 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 155 million active devices, and safeguarding pay-TV service revenues exceeding $50 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 185 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 41 million units deployed. (Deployment figures as of 30th June 2011).

Headquartered in the UK, with over 5000 employees, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.

NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See for more information.


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