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H.Samuel the Jeweller expands range of silver jewellery


H.Samuel has announced the expansion of its range of affordable silver jewellery to meet growing consumer demand. In recent years, the nation’s favourite jeweller has grown its range of silver fashion brands, including Chamilia and Truth, and is now building on this to offer consumers even greater choice.

In line with this trend, both Chamilia and Truth, originally silver bead brands, now offer silver jewellery collections at H.Samuel. Truth has introduced a range of on-trend friendship bracelets and Chamilia pendants and earrings are now available. H.Samuel has also launched an online Chamilia build-a-bracelet feature, allowing customers to choose beads and design their own bracelets before purchasing.

A completely new silver collection available at H.Samuel is the Petali Di Amore range, which is also featured in the new editorial style in-store catalogue. The Petali Di Amore collection is a sterling silver range crafted in Italy. Inspired by nature, this collection features stunning butterfly and floral pieces, including earrings, bracelets, rings and pendants.

As one of the leading retailers of wedding jewellery, H.Samuel has also introduced a silver five pendant wedding collection called Keepsake. The Keepsake collection combines the traditional elements of something old, something new, something borrowed and something blue. Each silver pendant features an old rose cut diamond, borrowed vintage design from the past and a secret blue topaz. The collection has been designed for the bride to receive as a gift on her wedding day, which also is her ’something new’.

The latest men’s silver jewellery at H.Samuel features wedding bands and curb bracelets. The range also includes modern rings featuring crystal and diamond set details as well as silver cufflinks, bracelets and dog tags.

In children’s silver jewellery, H.Samuel is offering the Little Princess collection by Childhood Memories. The range is available at H.Samuel and consists of four friendship bracelets, twenty four name necklaces, character beads, letter beads A to Z, number beads 1 to 9 and Peppa Pig charm bracelets and pendants. The Peppa Pig jewellery comes complete with a pink Peppa Pig gift box.

This collection is supported by another children’s jewellery range called Lovingly Made In Britain featuring Union Jack charms. Each piece is crafted in the UK from sterling silver and comes in a Union Jack jewellery box.

About H. Samuel:
H.Samuel is the nation’s favourite High Street Jeweller with over 330 stores and a retail website at Featuring an incredible range of branded watches, H.Samuel also has a stunning range of jewellery, collectibles and gifts for all occasions, offering something for every taste and style. H.Samuel is part of Signet Jewelers, the world’s largest specialty retail jeweller.

Contact Details:
Tim Lundberg
Copywriter E-Commerce Marketing
H. Samuel
3 Imperial Place
Maxwell Road
0208 207 8312


 Silver jewellery 
 Wedding jewellery
 Men’s silver jewellery
 Children’s jewellery

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