FOX Sports Radio Teams Up With MasterCard Worldwide and Stand Up To Cancer on New Celebrity Hotline
Los Angeles, CA – FOX Sports Radio is proud to announce a partnership with MasterCard Worldwide and Stand Up To Cancer (SU2C) to launch a program that will heighten awareness of the Eat, Drink and Be Generous campaign that began last month. Throughout the summer, guests appearing on the radio network will be featured on the “MasterCard Celebrity Hotline,” with specific messaging about the campaign to be included on air, on www.FOXSportsRadio.com and on the network’s Facebook and Twitter pages. Eat, Drink and Be Generous encourages consumers to use their MasterCard when dining out from now through September 1st and every time they do, MasterCard will donate one penny for each purchase, up to a total of $4 million, to SU2C.
“We are honored to support breakthrough cancer research funded through Stand Up To Cancer with Eat, Drink and Be Generous,” said MasterCard Group Head of US Marketing, Cheryl Guerin. “For consumers it’s as simple as choosing to use a MasterCard to pay for a meal and you too can stand with us in the fight against a disease that impacts so many. The MasterCard Celebrity Hotline featured on FOX Sports Radio will help us further spread the word about how easy it is to get involved.”
“It is a privilege to work with these two fantastic organizations to further such an important cause,” stated Don Martin, Vice President/General Manager, FOX Sports Radio.
About Clear Channel Communications
Clear Channel Communications, Inc. (OTCBB:CCMO) is a global media and entertainment company specializing in mobile and on-demand entertainment and information services for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas, the company’s businesses include radio and outdoor displays. More information is available at www.clearchannel.com.
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