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Avaya Receives Two Frost & Sullivan Market Leadership Awards



Avaya named market leader in North America for Enterprise Telephony and Automatic Call Distribution (ACD) systems for contact centers

Basking Ridge, N.J. – Avaya Inc. (NYSE:AV) has been selected for two 2006 Frost & Sullivan Market Leadership Awards in North America. Leading in the categories of Enterprise Telephony, which encompasses both Internet Protocol (IP) and traditional telephony, and Automatic Call Distribution (ACD) for contact centers, Avaya has demonstrated market share leadership and technological innovation as assessed by Frost & Sullivan, a global growth consulting company. Avaya is a leading global provider of business communications applications, systems and services.

“Avaya has shown impressive momentum in North America in 2005, particularly in the areas of IP telephony and contact centers,” said Krithi Rao, research analyst, Frost & Sullivan. “The company’s continued support of industry standards, coupled with a flexible network architecture, make Avaya’s solutions attractive to businesses that want to simplify implementation and protect the value of existing assets while migrating to new technologies.”

According to Frost & Sullivan, the Award for Market Leadership in each category is bestowed upon the company that has exhibited market share leadership through the effective implementation of market strategy. To identify each recipient, Frost & Sullivan analysts track competitors and conduct analytical comparison across the market. Award recipients display excellence in all areas of the market leadership process, including the identification of market challenges and the establishment of demonstrated solutions for monitoring market changes and implementing superior market strategies.

The Frost & Sullivan highlights Avaya’s expanded support of Session Initiation Protocol (SIP) in its solutions for small, mid-sized and large businesses. SIP is an industry standard that is predicted to fuel the evolution to next-generation IP telephony solutions. In 2005, Avaya introduced native SIP support for its Communication Manager software for voice communications. In addition, the recently released Avaya one-X Quick Edition, which also received a 2006 Frost & Sullivan Growth Strategy Leadership Award, is a SIP-based peer-to-peer solution for very small businesses and small branches of larger businesses. Enhancements to Avaya Contact Center solutions include functions such as SIP-based presence and agent desktop capabilities, IP-based speech self-service, and integration with a variety of third-party applications from other market leaders.

Recent Avaya IP telephony implementations include Ping An Insurance, China’s second largest life insurer, and NBC Olympics, which used an Avaya IP telephony solution to provide communications capabilities during the Torino Olympic Winter Games.

“The past year marked several important steps forward for Avaya as we continue to deliver on the promise of Intelligent Communications for businesses of all sizes,” said Michael C. Thurk, Avaya senior vice president and president, Global Communications Solutions. ”Our customers recognize that Avaya solutions can help their companies grow and succeed through stronger connections between communications and business processes"

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than 1 million businesses worldwide, including 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol (IP) telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications – and distinguished by comprehensive worldwide services – Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya website:

About the FIFA World Cup and Avaya
As the Official Convergence Communication provider for the FIFA World Cup 2006™, Avaya is providing a champion communications network for the World’s largest sporting event. The converged network – that combines voice and data on the same infrastructure– will connect the 12 host stadiums, the international media centres in Munich, Berlin and Dortmund and the FIFA headquarters in Berlin. Players, coaches, volunteers and fans alike will benefit from the Avaya network that will be instrumental in player and journalist accreditation, the reporting of results, material tracking, accommodation confirmations, transportation, and ticketing among other critical functions. With an estimated 45,000 network connections, 30,000 network devices and over 15 terabytes (or 15,000,000,000 bytes) of data, it is the largest converged communication network ever built for a sporting event.


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