Claritics Expands Management Team, Appoints Sanjath Shringeri as Director of Engineering

Technology and social monetization veteran to spearhead engineering efforts as company builds next generation of social analytics

Mountain View, CA – July 27, 2011 – Claritics (www.claritics.com), the leading Social Intelligence solution for app developers and online marketers, today announced the addition of Sanjath Shringeri as director of engineering.

A 20-year technology industry veteran with deep expertise in social games and big data analytics, Mr. Shringeri will oversee the company’s engineering team and its efforts to architect the leading social intelligence platform empowering gaming companies and major brands to derive real-time, actionable insights from social analytics.

“The next frontier for social games and apps is on-the-fly optimization and automation, and Claritics’ Social Intelligence Suite is on the leading edge of this movement,” said Shringeri. “With the company’s advanced analytics capabilities such as cohort analysis, segmentation analysis and life-time value analysis, as well as its unique cloud-based architecture, Claritics is well positioned to win over social and mobile developers in this fast-growing market. I look forward to joining the team and contributing to their push towards innovation.”

Shringeri joins the company with an extensive background in social and mobile games, Business Intelligence, data warehousing and analytics apps. Most recently he served as the engineering manager for Tapjoy, a leading mobile applications network. Previously he also worked in the engineering departments at Informatica, the world’s number one independent provider of data integration software, and LucidEra, a pioneering on-demand Business Intelligence solution provider.

At Informatica, Shringeri spearheaded development of the company’s first web-based analytics platform, growing his engineering team from 4 to 40 and in the process developing two key patents—one for value chained queries in analytic applications and another for ranking query optimization in analytic applications. He graduated with an engineering degree in computer science from Mysore University in India.

“Sanjath brings a wealth of knowledge and expertise to Claritics, but more than anything he brings an innate understanding of how to build world-class products that meet customer needs in a dynamic market,” said Raj Pai, CEO of Claritics. “Sanjath’s leadership will be invaluable as we continue to build out our suite of advanced analytics applications based on a flexible and robust cloud platform.”

About Claritics
Claritics is a social intelligence company that delivers rich analytics for immediate, actionable insights to help social commerce companies reach faster, smarter decisions. The company is the first solution of its kind to turn analytics into automated business processes that improve its customer’s reach, retention and revenue campaigns on the fly. Claritics’ cloud-based suite of social analytics applications track data from across multiple platforms in real-time to allow game developers, marketers and social commerce companies make immediate improvements to their businesses. Headquartered in Mountain View, California, Claritics is venture-capital backed and led by a seasoned management team with deep expertise in data analytics and marketing automation. For more information, visit www.claritics.com.

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