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Research and Markets: On-The-Go Snack Consumption Increasing Significantly Resulting in New Distribution Opportunities


WEBWIRE

DUBLIN, Ireland -- 2/14/2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c12830) has announced the addition of Global Innovations in Savory Snacks to their offering.

The Americas, driven by the enormous savory snacks market in the US, were responsible for almost half of the $44 billion spent on savory snacks in 2003. Furthermore, the role of savory snacks in both culture and custom in this region, combined with a relatively high consumer spending power, has seen the market grow at a CAGR for 1998-2003 of 5.2%.

PepsiCo is by far the largest company in the global savory snacks industry. Commanding approximately twelve times the market share of its nearest rival, Kraft, the company is now making further inroads into the Asia-Pacific market.

Growth in out-of-home snacking is far stronger than for in home snacking. Out-of-home snacking tends to be far more impulsive than the more functional purchases that characterize in-home snacking. In addition, on-the-go consumption is increasing significantly across all three regions, resulting in new distribution opportunities.

This review provides key category-specific market data, consumer trends and details on new product innovations from around the world.

This report provides:

Historical (1998-2003) and forecast (2003-2008) market data covering the overall Savory Snacks market as well as its component categories

Data and analysis covering 40 countries worldwide and segmented into three key regions - Americas, Asia Pacific and Europe

Consumer insight and new product trends presented in terms of our three major mega trends - Convenience, Health and Sensory

Key manufacturer information including recent developments and market share by region.

For more information visit http://www.researchandmarkets.com/reports/c12830



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