Teradata Brings New Capability to Health Plan Marketers
May 17, 2006
Data warehousing innovator positioned by analyst firm as a customer relationship management solutions leader
DAYTON, Ohio - Teradata, a division of NCR Corporation (NYSE: NCR), and the world leader in enterprise data warehousing, announced today that it is positioned to enable health plans to successfully deploy one-to-one marketing programs designed for Medicare beneficiaries and consumers. Fierce competition for these customers is being driven by the first mandatory Medicare enrollment period, which expired on May 15, and new consumer-directed health products.
“With its enterprise data warehouse and customer relationship management (CRM) solutions, Teradata can help health plans who may feel they are running out of time to win the customer acquisition and retention battle in this highly-competitive marketplace,” said Kris Robinson, Teradata industry vice president. “Teradata’s leadership in providing CRM solutions has recently been recognized by one of the leading analyst firms along with the acknowledgement of enthusiastic customer references.”
The Centers for Medicare & Medicaid Services estimates that 42 million eligible beneficiaries were the focus of marketing efforts by health insurers, pharmacy benefit management firms and life insurance companies to enroll them in their Medicare Part D product offerings. The Medicare Modernization Act has created new opportunities for commercial carriers hoping that competition will reduce cost and improve health care in the United States. Based on changing demographics, strategic insurers will target Medicare-eligible beneficiaries (mostly individuals over 65 years of age) for their new products. Now that the initial enrollment deadline is past, they will now be focused on open enrollment periods, which will occur this fall and every fall thereafter. These will be very intense periods when insurance companies will use marketing campaigns to “poach” beneficiaries from other plans.
To respond to these challenges, health care firms will be able to use Teradata Relationship Manager, an innovative application suite that combines analytical intelligence and marketing automation to drive timely and relevant communications to every customer interaction. This allows companies to engage in advanced multichannel and multistep customer dialogues, delivering measurable value to the business as well as more personalized customer experiences.
Successful health care campaign management requires the effective use of both fresh and historic customer data. Old data can lead to erroneous decision-making. Any delays in obtaining the latest and freshest intelligence can make a critical difference in the high-stakes competition between leading-edge health care marketers today. For the health care industry, Teradata embraces an integrated, enterprise data warehouse approach to analytical customer intelligence—required for the most current and comprehensive view of the customer.
One of the world’s leading providers of research and analysis recently positioned Teradata as one of the leaders among CRM vendors. The report provides a market overview that includes 13 CRM vendors in the multichannel campaign management space.
About Teradata Division
Teradata (www.teradata.com), a division of NCR Corporation (NYSE: NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata’s award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR’s Teradata® data warehouses, ATMs, retail systems, self-service solutions and IT services provide Relationship Technology™ that maximizes the value of customer interactions and helps organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 28,400 people worldwide.
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