Mercedes-Benz Of Long Beach Confirms, Mercedes-Benz Dealers Achieve Highest Pied Piper Prospect Satisfaction Index®

Mercedes-Benz Has Been Ranked Highest Three Years In a Row


July 14, 2011 – Signal Hill, Calif. – Mercedes-Benz of Long Beach is proud to confirm, Mercedes-Benz dealerships are ranked highest in the newly released 2011 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study, which marked three years in a row of top rankings for the U.S. Mercedes-Benz dealer network.  

“We are extremely honored that Mercedes-Benz has been ranked the highest in a U.S Auto Industry Benchmark Study,” said Bob Milner, General Manager of Mercedes-Benz of Long Beach. “We strive to provide the best quality service that Mercedes-Benz drivers deserve,” he said.

For the past five years, the best performing auto brands for sales effectiveness as measured by PSI have also tended to be brands with more exclusive dealerships and higher sales.  Improvement in PSI by brand has on average also tracked improvement in market share by brand.  In addition, the recent release of the 2011 Pied Piper PSI Internet Lead Effectiveness™ Benchmarking Study (U.S. Auto Industry) showed that dealership response to customer internet inquiries is also highly correlated to overall Pied Piper PSI performance.  

The 2011 Pied Piper PSI U.S. Auto Industry Study was conducted between July 2010 and June 2011 using 3,524 hired anonymous “mystery shoppers” at dealerships located throughout the U.S.  

Mercedes-Benz of Long Beach proudly serves the greater Los Angeles and Orange County area.

For more information contact Mercedes-Benz of Long Beach at 562-988-8300 or visit mbzlongbeach.com. Don’t forget to become of fan of Mercedes-Benz of Long Beach on Facebook (http://www.facebook.com/pages/Signal-Hill-CA/Mercedes-Benz-of-Long-Beach/118434897517), and become a follower of Mercedes-Benz of Long Beach on Twitter (http://twitter.com/MBZLongBeach).

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