Patrick Mccormack Joins The Weather Channel As Vice President, Mobile Sales & Strategy
The Weather Channel Companies (TWCC) today announced that Patrick McCormack has been named vice president, mobile sales & strategy. In this role, McCormack will lead the company’s mobile and tablet sales efforts and strategy, and will oversee TWCC’s team of mobile sales managers. He will be based in New York and reports to Beth Lawrence, executive vice president of ad sales and media solutions for TWCC.
“We are aggressive about maintaining and growing The Weather Channel’s leadership position in the mobile and tablet space,” said Lawrence. “Pat brings a wealth of business development experience to this role, and we look forward to tapping into his unique background, perspective and strategic thinking to help lead us to the stratosphere in mobile and tablet monetization over the next few years.”
McCormack joins TWCC from the National Football League (NFL), where he spent more than five years, most recently leading the mobile and tablet business as general manager of mobile in the Digital Media Group. His previous role there was head of subscription content products.
Prior to working for the NFL, McCormack spent over ten years at Accenture in management consulting and business development, where he most recently served as senior manager of their media and entertainment consulting practice.
McCormack received a bachelor’s degree in science from Binghamton University.
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWCC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 40 million monthly unique users, are the most popular source of online weather news and information, and offer the second most popular mobile application on all smart phones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.
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