Deliver Your News to the World, Inc. Sues Small Independent Florist


1800Flowers files suit to stop competition.

Cambridge — July 18, 2011 — Flowers, LLC and manager Hur Guler have been sued by, Inc. for alleged Trademark infringement. 1-800-Flowers claims that the defendant has engaged in trademark infringement by bidding on various keywords and purchasing sponsored ads using various search engines, Google, Yahoo and Bing.

Flower Wars

It is Flowers, LLC position that consumers deserve the right to choose between any number of floral delivery options, and that placing a sponsored ad, which in no way uses the Plaintiff’s trademarks does not constitute infringement. A recent decision by the 9th Circuit Court of Appeals (Network Automation, Inc. v. Advanced Sys. Concepts, Inc.) supports Flowers, LLC’s position. The Internet is a shared marketing channel, and 1-800-flowers has made a concerted effort to reduce consumer choice and competition. Through the O’Connell Law Office, in Arlington, Massachusetts, Flowers, LLC intends to defend its legally justified position on its own behalf and on behalf of each other advertiser seeking fairness in the marketplace.

About Flowers, LLC

Founded in 2003 and headquartered in Cambridge, Massachusetts. Flowers, LLC is a small company with one location and seven employees. Flowers, LLC is committed to quality and world class service. Our 100% FTD Florist Satisfaction Guarantee is our personal commitment to creating long term relationships with our customers. We choose only the freshest, highest quality flowers and professional and caring FTD Florists serving all floral needs.


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