MOOV and MST SYSTEMS Bring Chyron-Based Live Graphics Workflow to the 2011 Open Championship

LONDON -- Chyron today announced that MOOV Limited and MST SYSTEMS Ltd, are using seven HyperX³ on-air graphics systems to support the BBC’s live coverage of the Open Championship, July 14-17 at the Royal St. George’s Golf Club in Sandwich, Kent, England. Using the same workflow implemented at the Scottish Open, MOOV and MST SYSTEMS are working together to provide presentation graphics for studio coverage and live scoring graphics throughout the golf tournament.

“Live golf coverage demands perhaps the most diverse assortment of graphics, and this challenge is compounded by the high and constant volume of data being generated,” said Duncan Foot, managing director at MOOV Limited, provider of data-driven graphics for live sports and entertainment broadcasts. “This year we relied solely on Chyron’s HyperX³ on-air graphics systems, which not only provided us with the power required for rich 3D graphics, but also offered the flexibility and interoperability necessary for our partner, MST SYSTEMS, to bring a variety of data into those graphics in real time. MST SYSTEMS’ ability to work quickly and confidently with the Chyron platforms eliminated the need to rebuild and recheck all our graphics, which in turn made for a much simpler and more pleasant tournament.”

MOOV and MST SYSTEMS confirmed their Chyron-based graphics workflow at the Scottish Open prior to implementation for the larger Open Championship. Within this workflow, MOOV created the network’s graphics package and MST SYSTEMS turned those graphics into templates populating them with data ranging from scores, statistics, and standings, ensuring rapid time to air with Chyron HyperX³ systems.

MST SYSTEMS’ familiarity with the HyperX³ allowed the company to turn around graphics templates within just 24 hours. During the tournament, MOOV also used the HyperX³ systems to air headline sequences in which live video from a critical drive, putt, or other stroke were shown with a full-screen graphic in real time without requiring rendering.

“Chyron HyperX³ and HyperX3.1 on-air graphics systems are future-proof solutions that not only provide the power we need at an attractive price point, but also interface well with our own software to support delivery of high-impact data-rich graphics,” said Stuart Paterson-Browne, software development manager at MST SYSTEMS. “The integrated system combining our software with HyperX systems has performed perfectly in all recent events, and we plan to move all of our graphics facilities, including all European Tour, Ryder Cup, Solheim Cup, and World Touring Car Championship graphics, over to Chyron systems within the next two years.”

MOOV has become the graphics company of choice for leading broadcasters including BBC, ESPN, AI Jazeera, RTE, ITV, Sky Italia, and Channel 4. MST SYSTEMS has provided graphics and scoring facilities at six Ryder Cups, 11 Open Championships, and more than 1,000 other golf tournaments for the European Tour, Asian Tour, OneAsia tour, China Tour, and the LPGA. Going forward, MOOV and MST SYSTEMS plan to leverage their proven graphics workflow and Chyron systems not only for golf, but also for coverage of other high-profile events such as the 2012 Summer Games in London.

More information about Chyron and the company’s products is available at www.chyron.com.

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About Chyron
As the pioneer of graphics as a service for all digital video media, Chyron (NASDAQ: CHYR) continues to define the world of digital and broadcast graphics with Web, mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmy® Awards, Chyron has proved itself as the undisputed leader in the industry with sophisticated graphics offerings that include Chyron’s AXIS Graphics online content creation software and order management system, on-air graphics systems, clip servers, channel branding, and graphics asset management solutions. More information about Chyron products and services is available on the company websites: www.chyron.com and www.axisgraphics.tv. The company’s investor relations information is at www.chyron.com via the “Investors” link. and click on Investors.

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