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IDC’s New Social Business Maturity Model Outlines Stages and Strategies for Adopting and Integrating Social Business Software in the Enterprise


FRAMINGHAM, Mass. – The business world has entered a new realm where consumer social networking dynamics have met enterprise reality. A recent social business survey by International Data Corporation (IDC) shows that 41% of respondents have some sort of social business initiative underway. However, these projects vary greatly – from grassroots bottom-up employee initiatives to sophisticated and strategic social customer engagement programs – as do the maturity of the businesses and their social strategies. A method of assessing social business maturity is needed both as a planning tool and as a way to determine a business’ progress in adopting social technologies and methods.

“2011 has seen rapid expansion of business change that is being driven by the social customer, empowered employees, and a convergence of new technical capabilities,” said Michael Fauscette, group vice president, Software Business Solutions. “Businesses are deploying and using new social tools at an ever-increasing pace. This business change cycle is challenging the enterprise, but at the same time offering many new business opportunities. IDC has created the social business maturity model to help companies that are growing in their adoption of social business and want to optimize their use of social tools.”

IDC’s Social Business Maturity Model consists of 5 stages:

1. Experimentation
2. Compartmentalization
3. Integration
4. Operationalization
5. Optimization

The IDC study, Social Business Maturity Model (IDC #229292) can be used by organizations to assess their maturity in using social technologies and processes and using the current stage plan effectively for future successes.


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