Gordini and Gibson to unveil a one-off show-car at the 2011 Rock en Seine music festival
Gordini’s French Touch is poised to take centre stage at the Rock en Seine music festival (August 26-28, 2011) at the Domaine National de Saint Cloud, near Paris, France.
-- In addition to a display featuring Gordini models, Renault will take the wraps off ’Gordini by Gibson’, a one-off show-car produced in association with the legendary guitar brand Gibson.
-- Renault’s chic and sporty Gordini range will once again be showcased at the Rock en Seine festival thanks to a programme of original attractions, not only on its stand but also via its social networking websites.
’Gordini by Gibson’ show-car
For the 2011 Rock en Seine festival, Gordini has joined forces with the iconic guitar brand Gibson, which is reputed for the high quality of its guitars and the innovations they feature. Its pioneering spirit and passion fit squarely with Gordini’s own values.
The wraps will officially be taken off the one-off ’Gordini by Gibson’ show-car on the Gordini stand by Renault’s Global Marketing and Communication Senior Vice-President Stephen Norman and Antoine Génin, Renault’s Director of Interior Design.
Gordini back at the Rock en Seine festival
Buoyed by the enthusiastic reception it received from the 105,000 visitors who attended the 2010 event, Gordini will be returning to the Rock en Seine festival for the second year running in August. The Parisian festival, whose increasing popularity has led to a fourth stage being added this summer, provides Gordini with a perfect opportunity to meet a young, urban, independent and switched-on audience face to face. Indeed, the event mirrors the passion and open-mindedness that have become hallmarks of Renault’s chic and sporty line of cars.
The ties between the brand and the world of music continue with Renault’s longstanding use of famous pop and rock tracks in its advertising. Songs like The Cranberries’ “Zombie” (Clio) and, more recently, Jamaica’s “I Think I Like U2” (which starred in its Offres d’un autre Monde campaign) have frequently seen the French carmaker contribute to popularising hits over the years. Meanwhile, the signature tune selected for the Gordini brand’s launch was “Lisztomania” by Phoenix.
On the stand and on the web
Along with the ’Gordini by Gibson’ show car, festival goers will get a chance to (re)discover the Gordini models. They will also be able take part in a number of original attractions that will target not only Rock en Seine visitors but also web visitors, and more notably Gordini’s 30,000 Facebook© fans. So, follow the celebrated white stripes to www.facebook.com/renaultgordini .
Save the date :
Friday, August 26 (2pm): Gordini press conference and unveiling of the ’Gordini by Gibson®’ show car.
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