SAMSUNG Launches the HSDPA Phone in Korea

May 16, 2006

SEOUL , KOREA , - Samsung today launched the high-speed downlink packet access (HSDPA) phone (model: SCH-W200) in Korea . This is the first HSDPA phone commercially available for consumers in the market.

Samsung’s new slide-up SCH-W200 employs the next-generation technology to transmit audio and video data at speeds of 1.8Mbps. The SCH-W200 allows users to enjoy a wide range of high quality multimedia, including video phone calls, music and movies.

The SCH-W200 is also the first phone equipped with a unique ‘Dual Band Dual Mode (DBDM)’ chip that supports 2G, 3G and 3.5G mobile communication services. It also supports multitasking functions allowing users to receive and send messages during video telephony and while listening to MP3 files.

Users can also enjoy watching mobile TV via Satellite Digital Multimedia Broadcasting (S-DMB) and take pictures with a high resolution 2 megapixel camera with auto focus function. It also offers other sophisticated multimedia features such as MP3 player function, text-to-speech (TTS) conversion, file viewer and supports an external memory (microSD) slot.

Kitae Lee, president of Samsung Electronics’ Telecommunication Network, said “Samsung is proud to launch the first HSDPA phone for Korean market. With the successful launch of future mobile broadband in our domestic market, we look forward to lead and expand HSDPA technology worldwide.” He added, “Our unique designs and cutting edge technology have made Samsung a top player in the premium phone segment. Now we shall demonstrate our full potential in the HSDPA area as well.”

HSDPA, a new form of mobile broadband, is capable of transmitting data at speeds about seven to ten times faster than that of WCDMA. Users can enjoy large-scale multimedia downloads, such as DVD-quality movies and interactive multimedia games, with high-speed wireless Internet access comparable to speeds of fixed-line ADSL services.

The launch of the Samsung’s SCH-W200 marks the world’s first commercial HSDPA services in cooperation with SK Telecom, Korea ’s largest mobile service operator. Samsung will also be providing HSDPA handsets for KTF, Korea ’s second largest mobile service operator, in June.

Samsung’s History in HSDPA technology
Samsung unveiled the world’s first viable HSDPA phone and system hardware at CeBIT in March 2005. In December 2005, Samsung introduced the first HSDPA phone (model: ZV50) with Vodafone and Qualcomm. In January 2006, Samsung demonstrated the world’s fastest 3.6 Mbps HSDPA technology and showcased the first commercial HSDPA phone (model: ZX20) for US market at the Consumer Electronics Show in the US . In February 2006, Samsung introduced new HSDPA phone (model: Z560) for European market. In May 2006, Samsung launches the first commercially available HSDPA phone (model: W200) in Korean market.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

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