Starbucks Launches New Iced Refreshment, Lunch and Snacks
New options during the day: Starbucks introduces Bistro Boxes, a full line of wholesome entrée size and snack size offerings
Today, Starbucks (NASDAQ:SBUX) introduces two new coffees: Starbucks VIA® Caramel Flavored Iced Coffee and Starbucks® Iced Coffee Blend whole bean coffee, to its already extensive selection of summertime refreshment offerings. These coffees build on Starbucks® popular cold, refreshing iced coffee and iced tea beverages as well as position the Company to expand its presence in the cold and frozen coffee beverage category, which represents 1.3 billion cups in the U.S.1
“Summer is a time when customers are seeking iced-cold refreshment— the kind of thirst-quenching beverages found in our customizable, handcrafted iced coffees and Tazo® iced teas,” said Annie Young-Scrivner, global chief marketing officer, Starbucks Coffee Company. “Standing by our commitment of delivering beverages and food that meet customer needs, Starbucks is the destination for helping customers stay refreshed and refueled with new drink, snack and lunch options.”
Recharge While On-the-Go
In time for summer, Starbucks takes the guesswork out of making iced coffee and offers customers a convenient and easy option for a refreshing cup of iced coffee on-the-go. Starbucks announces the limited time availability of Starbucks VIA® Caramel Flavored Iced Coffee, a special blend of medium roasted coffee, with a buttery, velvety caramel flavor and pure cane sugar for the perfect balance of refreshment and sweetness. Available in 5-packs ($5.95 U.S./ $6.95 CAN)2, Starbucks VIA® Caramel Flavored Iced Coffee is designed for a standard (16 fl. oz.) water bottle. From July 14-17, 2011, receive a free Tall (12 fl. oz.) beverage with the purchase of any Starbucks VIA® Ready Brew pack at participating U.S. stores.
Wholesome Food, Conveniently Delivered
For the perfect beverage complement, Starbucks® Bistro Boxes are a full selection of eight delicious and wholesome snack and entrée size portions in a convenient grab-and-go packaging. The clear compartmentalized packaging makes it easy to see the freshly prepared ingredients, while the re?sealable cover helps to maintain freshness. The Bistro Boxes are available in snack size ($4.95 U.S./ $5.45-$5.95 CAN) and entrée size ($6.95 U.S./ $6.75 CAN). Customers can now enjoy a delicious Bistro Box each under 500 calories.
“We continue to hear from customers that they want more variety for nutritious grab-and-go food,” said Young-Scrivner. “Having products that contain lean protein, wholesome whole grains, fresh fruit and vegetables are important to our customers and focus on increasing store traffic during lunch. In fact, food sales have continued to grow over the past year and is additive to our coffee business.”
In addition to customer favorites, Chicken & Hummus, Protein and Cheese & Fruit, Starbucks is expanding the line with new Starbucks® Bistro Box options:
o Chipotle Chicken Wraps: Grilled chipotle-spiced chicken, fiery pepper jack cheese, and soft whole wheat tortillas are served with lime?cilantro slaw and avocado and tomato salsa.
o Sesame Noodles: Sesame noodle salad tossed with broccoli florets, carrots, red pepper, snap peas and creamy peanut dressing is served with a cucumber carrot salad, crunchy sesame peanuts and baked tofu with lightly spiced lime glaze.
o Chicken Lettuce Wraps: Build your wrap with crisp red lettuce leaves and Cantonese-inspired chicken filling. Served with chopped peanuts, a mix of fresh vegetables – cabbage, carrots, cucumbers, cilantro and peanut sauce.
o Salumi & Cheese: Slow-cured prosciutto and traditional and peppered salami are paired with Asiago cheese, rustic crackers and marinated Greek olives.
Refresh with an Ice-Cold Handcrafted Beverage
Starbucks® Iced Coffee Blend is expertly blended and roasted 100% arabica coffee beans to accentuate its full-flavor taste profile when chilled. Customers can now bring home the same handcrafted iced coffee in Starbucks stores to brew iced coffee at home. Starbucks® Iced Coffee Blend whole bean coffee is available in 1 lb ($12.95 U.S. / $17.95 CAN) and 8 oz ($7.95 U.S./ $9.45 CAN) packaging.
For an iced cold thirst-quenching tea beverage, Tazo® Shaken Teas are artfully blended from some of the world’s most delicious teas and botanicals, handcrafted, shaken and poured over ice. Customize any Tazo® Iced Tea beverage by selecting a tea (Black, Zen™ or Passion™), adding lemonade, determining a level of sweetness and selecting flavors to find the perfect cup of refreshment.
1 Source: The NPD Group/CREST®, year ending April 2011
2 plus tax where applicable
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