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Increased Consumer Awareness of Online Backup Spurs Website Growth


Over the past decade, people have come to rely more and more on computers. They are no longer used merely for business and work purposes but have become an extension of individuals’ personal lives as well. Traditional means of communication have given way to email and social networking sites, digital images have replaced printed photos, and multimedia files have reduced the demand for CDs and DVDs.

This can only mean one thing: computer users are using up more data space than ever before. The increased usage coupled with the usual threats to data loss – hard drive crashes, viruses, laptop theft, calamities, and more – are a surefire recipe for computer disaster. More than that, it could spell the end of one’s digital life.

Consumers have become more aware of these risks and now realize the importance of backing up their computers. In the past, computer backup was not a priority for the average user. Backup was done only when remembered, and it was limited mostly to backing up locally to an external hard drive. Realizing that external hard drives could crash and that remembering to do regular backups was a pain, consumers have discovered online backup as a more secure and convenient way to backup their data.

Now that online backup has become more mainstream, many online backup services have sprung up over the years - and they are offering more than just simple backup. They now offer features ranging from automatic backup and data restore via the web, to file synchronization, sharing, and collaboration. Such options have made the choice of an online backup service more difficult for consumers to make.

In order to find the best online backup solution for them, users need to have access to complete, insightful information about each of these service providers. This is where the website has aimed to be of service since it was first launched in February 2009.

“At that time, online backup was in its infancy so there were only a handful of companies to review,” says Travis Van Slooten, founder and editor of “But the market has matured and grown a lot since then, and we now have close to 20 comprehensive reviews on the site and counting.”

With more consumers using online backup and the significant increase in backup companies, the site has exploded in growth as well.

“In the first half of 2011, we experienced an 100% increase in traffic. I expect the traffic to continue to increase as we roll out more online backup reviews and as consumers become more aware of the site,” Van Slooten said. “And while I’m happy with the growth we’re seeing, I’m even more appreciative of the fact that both backup companies and consumers are slowly recognizing the site as a credible source of information in this space,” he adds.

In addition to providing indepth reviews of online backup services, the site recently launched its online backup comparison tool, which allows consumers to compare the features of companies side-by-side to quickly determine which service is best for them.

“The goal of is to become the first resource consumers turn to for information and comprehensive reviews on companies that provide online backup and storage,” concludes Van Slooten.

For more information on online backup and storage services, visit the site at


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 online storage
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 internet technology

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