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Naartjie Offers High Quality Children’s Clothing for Summer


SALT LAKE CITY, Utah, June 22, 2011 -- Naartjie, the original name in fashionable, kid-friendly clothing, is proud to offer the best kids clothes for the summer season. Naartjie’s summer clothing features the newest children’s fashion for boys and girls 0-10 years, with the emphasis on shorts, dresses, t-shirts, skirts and more.

“No matter where you live, summer is all about getting outside and enjoying the activities that you have missed during the colder, gloomier fall and winter months,” said Joe Norwood, director of marketing, Naartjie USA. “While different families will embark on different summer activities, the one unifying theme is that it’s going to involve some sort of physical activity outdoors. When children and the outdoors meet, you can bet that having the best quality clothing is vital to making sure that rips, tears and discoloring doesn’t occur. Naartjie clothing is manufactured to a higher quality, which means that they will last longer than just about anything else you will buy for your kid’s. Not only that, but they will also maintain their looks wash after wash, which means that your kids won’t mind putting them on again and again. Whether it’s t-shirts, dresses or shorts, you can be sure that Naartjie can give your children summer clothing that will last.”

Naartjie designs, colors, prints, and styles represent a truly unique synthesis of European fashion trends with western casual lifestyle. Featuring a dominant focus on natural fabrics that are garment-dyed, pre-washed and pre-shrunk for easy wear, low maintenance and comfort, Naartjie uses a garment dye process that results in a more vibrant color and softer clothing and accessories for precious little ones.

The ultimate in mix and match, Naartjie introduces new colors, prints and styles within a monthly grouping to allow customers to mix and match across the entire assortment. In addition, shoppers can mix and match between Naartjie collections, which showcase the freshest and broadest color assortment in the industry, distinctive detailing, mixing of fabrics, appliqués and embroidery details. Always “Kid-Friendly” design concepts made primarily of natural fabrics that feature weight-right fabrications for maximum comfort and easy care. Each item is designed and constructed for easy-wear comfort, whether the garment is dressed up or dressed down.

About Naartjie
Naartjie was founded in 1989 in Cape Town, South Africa when designer Anne Eales sought an alternative to the limited selection of childrens clothes available as she shopped for her three young boys. From its very conception, Naartjie was about KIDS… playful, vibrant, active, colorful, natural, always changing. We offer great kids clothes and baby clothes, basics and accessories for girls, boys, and newborns to 10 years of age -- all at surprisingly affordable prices. Naartjie’s corporate headquarters are located in Salt Lake City, Utah. Naartjie owns and operates stores in both the United States and South Africa, with new stores opening regularly. For more information, please visit us at

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