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Dutch-Bangla Bank Selects Sybase 365 For Mobile Banking In Bangladesh


Bank to Extend mBanking Services and Mobilise Money Transfers for Customers Within and Outside Bangladesh

SINGAPORE – GSMA MOBILE MONEY SUMMIT – Sybase 365, a subsidiary of Sybase, Inc., the global leader in mobile messaging and mobile commerce services, today announced it has been selected by Dutch-Bangla Bank Limited (DBBL), one of Bangladesh’s largest banks, for its mobile banking platform.

“Sybase 365’s platform allows us to deliver the best possible mobile banking services to our customers,” said Abul Kashem Md. Shirin, Deputy Managing Director, DBBL. “Bank-led mobile banking is the standard worldwide and we hope that efforts to pioneer mBanking will propel other banks to adopt similar services and accelerate the process of financial inclusion in other developing markets.”

There are around 160 million people in Bangladesh, of which, only 13 per cent have bank accounts. By using Sybase 365® mBanking platform, DBBL can now reach the rural and unbanked population, of which 45 per cent are mobile phone users. With capabilities to conduct local and international money remittance, Bangladeshi expatriates will also be able to easily remit money to the mobile accounts of their families, who can then make a withdrawal at the nearest retailer or cash point. The service will be available on all mobile devices with subscription to any of the six mobile operators of Bangladesh.

This business model supports the under-served base of the economic pyramid in Bangladesh, where millions have limited access to financial services. This latest agreement reaffirms Sybase 365’s commitment to strengthen relationships with partners in developing markets, helping local banks drive subscriber loyalty and new revenue streams for growth by enabling accessible and secure mobile commerce services.

“We are pleased to be part of this major milestone in transforming the financial ecosystem in Bangladesh,” said Matthew Talbot, Senior Vice President, mCommerce, Sybase 365. “Our expertise in both software and mobile services combined with unparalleled global reach, gives us a distinct advantage in providing a fully integrated end-to-end mCommerce solution for financial institutions, mobile operators and merchants.”

As mobile banking continues to progress in Bangladesh, DBBL with Sybase 365 will roll out the next phase of services allowing customers to conduct mobile airtime top-up, merchant payment and micro financing from their mobile device.

Sybase 365 mCommerce solution powers some of the world’s most advanced mobile commerce ecosystems. The complete, operator-grade payment process and service delivery platform provides a service oriented architecture (SOA) for true dynamic real-time integration and rapid application deployment. The solution supports all mobile channels, including SMS, USSD, mobile browser, downloadable client and SDK, and works on any mobile device, on any network, and with any language or currency, around the world.

Visit Sybase 365 at GSMA Mobile Money Summit
Marina Bay Sands Expo & Convention Center, June 28-29, Stand C10


Notes to Editors
For further information on the mobile commerce opportunity and ecosystem, download a free copy of the Sybase Mobile Commerce Guide 2011:

About Dutch-Bangla Bank Limited
Dutch-Bangla Bank is the first automated bank in Bangladesh. It is a technology pioneer in the banking sector with the largest ATM network and electronic processing system. DBBL is also proud to be the largest corporate donor in Bangladesh. Notably DBBL has launched the largest scholarship program in the country where the bank has committed to donate Tk 1.2 billion every year to aspiring students.

About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.5 billion messages per day, reaching 900 operators and 5.2 billion subscribers around the world. For more information, visit: Read our blogs: Follow us on Twitter at @Sybase.

Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

Forward-looking Statement
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