Tate & Lyle’s CREAMIZ™ Wins Ringier 2011 Food & Beverage Technology Innovation Award
Shanghai, China - Tate & Lyle, the global ingredients and food solutions provider, announced today that its newly launched starch CREAMIZ™ has won the 2011 Ringier Technology Innovation Award for best food & beverage ingredient. This Food & Beverage prize was awarded by Ringier Trade Publishing Company in recognition of the significant contribution of CREAMIZ™ to the advancement of the food and beverage industry in China.
The award winners were selected by an independent panel, comprising of a group of industry experts. The presentation ceremony was held on June 22nd in Shanghai, during the Food Ingredients Asia show (Fi-A).
CREAMIZ™ was first introduced as a part of Tate & Lyle’s OPTIMIZE® platform, aiming to balance recipe costs by replacing fat, without changing the texture. It is also used in Tate & Lyle’s CREATE® platform adding a unique smoothness and richness to a product’s mouth feel without adding additional fat. CREAMIZ™ uses unique starch modification technology to make it a leading contender for fat substitution in a wide range of food products. It will not affect the creaminess of products it is used in, but instead will complement and enhance their existing texture, creating a rich and full bodied flavour.
“When using CREAMIZ™, a low fat product can have the texture of the full fat version, and a full fat product can have the indulgent mouthfeel of a premium product, at low cost in use. The versatile performance of CREAMIZ™ helps our customers respond to consumers’ increasing need for health and wellness and indulgence,” said Sebastian Lemke, Senior Product Manager of Tate & Lyle Asia Pacific.
Tate & Lyle’s consumer research shows that consumers are not willing to compromise on taste and texture in healthy foods. Their research also shows that ‘creaminess’ is a key driver in consumer’s preference for dairy products. The new ingredient CREAMIZ™ from Tate & Lyle adds value to customers by directly addressing these market needs. CREAMIZ™ can be used on standard food manufacturing lines and does not require specific equipment to be added. It can be used in wide range of products including yogurts, dairy desserts, and ice-cream.
About Tate & Lyle:
Tate & Lyle is a global provider of ingredients and solutions to the food, beverage and other industries, operating from over 30 production facilities around the world.
Tate & Lyle operates through two global business units, Speciality Food Ingredients and Bulk Ingredients, supported by Innovation and Commercial Development. The Group’s strategy is to become the leading global provider of Speciality Food Ingredients through a disciplined focus on growth, and by driving the Bulk Ingredients business for sustained cash generation to fuel this growth.
Speciality Food Ingredients include starch-based speciality ingredients (corn-based speciality starches and sweeteners), SPLENDA® Sucralose (a high intensity sweetener made from sugar) and Food Systems which provides blended ingredient solutions. Bulk Ingredients include corn-based bulk sweeteners, industrial starches and fermentation products (primarily acidulants). The co-products from both divisions are primarily sold as animal feed.
Tate & Lyle is listed on the London Stock Exchange under the symbol TATE.L. American Depositary Receipts trade under TATYY. In the year to 31 March 2011, Tate & Lyle sales totalled £2.7 billion. http://www.tateandlyle.com.
SPLENDA® is a trademark of McNeil Nutritionals, LLC
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