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BASF launches Dispersions & Pigments website for North America


FLORHAM PARK -- BASF’s Dispersions & Pigments business in North America has launched a new website, .

The new website provides customers with easy access to information about the company’s high-value ingredients and solutions for:

- decorative, industrial and transportation paints and coatings;
- printing inks, overprint varnishes, functional coatings and adhesives for printing and packaging;
- building and infrastructure materials; and,
- nonwovens and fiber bonding.

“BASF’s Dispersions & Pigments business works with customers to understand the needs of their industry. We apply science and the company’s sustainability philosophy to help our customers solve their technical and formulation challenges,” said Derek Fairclough , Senior Vice President, Dispersions & Pigments, for BASF in North America.

In addition to its broad portfolio of resins, binders, latex, pigments, effect pigments, colorants , formulation additives, specialty additives, and systems , BASF offers deep application and formulation expertise.

“Our customers in each of these industries face unique challenges, although there are some common themes across markets, including the need to address sustainability initiatives,” said Fairclough. “We create the chemistry that helps our customers convert challenges into solutions.”

For example, while BASF makes virtually every ingredient that architectural coatings manufacturers need, it can also help them achieve their most difficult goals, such as lowering volatile organic compounds (VOCs) while maintaining high performance.

Other sustainability initiatives include:

- heat management for cool roofs;
- pavement preservation; and,
- flexible food packaging.

The new Dispersions & Pigments website is designed to offer easy navigation and features and functionality that help users find the information they need quickly. In addition to featured industry areas, the site contains a newsroom area for the latest press releases and publications.

BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010. For more information about BASF’s North American operations, visit

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at or in the Social Media Newsroom at


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