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New Branding for EPEAT® Green Electronics Rating System


New logo and website mark system’s coming of age

Portland, OR – The EPEAT® green electronics rating system ( has launched a new website and logo to mark the start of its sixth year of growth and service as the world’s definitive environmental rating system for electronic products.

The new logo is designed to easily connect buyers of all kinds with greener electronics choices, following in the footsteps of hundreds of purchasers worldwide who already use the nonprofit EPEAT system to ensure their IT purchases reflect their organizations’ environmental values. The content-rich website streamlines access with more user-friendly navigation and a fresh look consistent with the new mark.

“From the start, EPEAT’s staff and stakeholders have been entirely focused on developing the strength, scope and credibility of the system,” said Jeff Omelchuck, EPEAT’s Executive Director. “Now with EPEAT widely recognized as the most stringent and comprehensive rating system for electronics, it’s time to present a public image worthy of the system’s recognized authority and effectiveness.”

EPEAT is the premier global registry for greener electronics, covering the most products from the broadest range of manufacturers. Only EPEAT combines comprehensive criteria for design, production, energy use and recycling with ongoing independent verification of manufacturer claims. More than 45 participating manufacturers currently register over 3,200 unique products across 41 countries. Hundreds of purchasers—including eight national governments, dozens of states and provinces, some 200 universities, and enterprise purchasers like Kaiser Permanente, one of the United States’ largest healthcare providers—have established EPEAT requirements for more than $65 billion and counting in purchasing commitments.

EPEAT ‘s new look and related messaging guides for participating manufacturers and channel partners, were developed with pro bono assistance from Lippincott, one of the world’s most influential branding agencies, and supported in part by subscribing manufacturers Dell and HP.

“We are grateful to these key participants, and to the many other EPEAT stakeholders—retailers, resellers, distributors, marketing experts, environmental NGOs—who participated in crafting the new brand image. This important step helps EPEAT continue to effectively carry out its environmental mission - connecting purchasers to environmentally superior products, and thereby benefiting producers who demonstrate environmental responsibility and innovation,” said Omelchuck.

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