2011 San Mateo County Fair Attendance and Sales Up 30% Over 2010

(SAN MATEO, Calif.) –The 77th Annual San Mateo County Fair: Where Innovation Meets Tradition reported excellent numbers in all departments in their final Fair wrap up.

Chris Carpenter, San Mateo Event Center’s General Manager attributed several key aspects to the fair’s success: “We made it a mandate to bring in more technology and education based exhibits and vendors. This along with our new season passes, main stage concerts and grounds entertainment program seemed to resonate exceptionally well with the community. Our sponsors and partners played a big role in our success and some of them include: Blackberry™ Playbook© Mobile Tour, US Tennis Association, Walmart Game Center, Congresswoman Jackie Speier’s “Make It In America” and our Emergency Preparedness Day sponsored by San Mateo County Supervisor Adrienne Tissier, plus numerous media partners. Butler Amusements, a locally owned family business, which handled our carnival and midway games had an exceptional fair, and after their second year, we are excited to report that their carnival numbers are the highest in the Fair’s history.”

Fair officials reported 121,537 in attendance, almost a 30% increase from last year and slightly over 2009. Revenues on ticket sales were almost 30% above last year and significantly over 2009 and 2008 as well.

The San Mateo County Event Center (which operates the San Mateo County Fair) is a 501c(3) non-profit corporation and will be completely self-supporting after this year’s fair. Over 300 full and part time staff as well as numerous volunteers work to produce the fair each year. The Fair is a key economic driver in San Mateo County, generating $42 million in economic impact for the entire area.

2011 Fair Sponsors

The 77th Annual 2011 San Mateo County Fair sponsors include: Matagrano Incorporated, Pepsi, Comcast, The San Francisco Examiner, Kaiser Permanente, PG&E, AT&T, Renewal by Anderson, Walmart Game Center, Blackberry Mobile Playbook Tour, United States Tennis Association Smash Zone, SamTrans, Ford Motor Company, Sabra, KTVU, Bay Area News Group, San Francisco Examiner, San Francisco Chronicle, San Mateo Daily Journal, San Mateo Times, Bay Area Parent Magazine, San Francisco Bay Guardian, Disney Radio, KNTC, La Raza, KOIT, KBLX, KCBS, KFOX, KTVU, KRON, KGO Radio and Television, KNBR and KNEW.

KRZZ La Raza is the Official Spanish Radio Station for the 2011 San Mateo County Fair.
The Examiner is the Official Newspaper of the 2011 San Mateo County Fair. KTNC 42 –
Estrella TV is the Official Spanish TV Station of the 2011 San Mateo County Fair.
Comcast Presents “Kids Day at the Fair” on Monday, June 13th. Kaiser Permanente is
the Official Sponsor of Senior Day on Tuesday, June 14th.

About The San Mateo County Fair

The San Mateo County Fair where “Innovation Meets Tradition” boasts a stunning
variety of world-class musical entertainment, performances, festival foods, local and
traditional contests as well as a carnival. The fair lasts nine days and is attended by
many guests throughout the Bay Area. Some of the new features include the development of Sustainable Living and Technology Department which are dedicated to running a more sustainable event through greening initiatives. For more information about the San Mateo County Fair, please visit http://www.sanmateocountyfair.com


The San Mateo County Event Center Hosts the San Mateo County Fair, which will be held next year on June 9 - 17, 2012. Visit the web site: www.sanmateocountyfair.com often for regular
updates, contest, entertainment, promotions and giveaways and sponsorship information.


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Contact Information

Sandra Evans

PR Manager San Mateo County Fair

& Associates -Sandra Evans

Contact via E-mail