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Launch of MINI Coupé reveal film. First exclusive video of the new MINI Coupé now on YouTube


Munich. Today marks the launch of the reveal film for the new MINI Coupé on MINI’s YouTube channel. This exclusive video footage will provide MINI fans with their first visual impressions of the sporty two-seater’s innovative design as well its hallmark MINI driving fun.

The new MINI film is a teaser for the launch of the new MINI Coupé – and also leads into the new MINI campaign. With its “Another Day. Another Adventure.” slogan, the new campaign – as always with MINI – adopts an unconventional approach. The reveal film features breath-taking driving scenes shot in exotic locations, such as Rio de Janeiro, Iceland and Hong Kong that showcase the MINI family’s exceptionally compact sports car as the ideal companion for every adventure.

The reveal film, shot in the style of a movie trailer, previews three new MINI commercials set to air from September on. César Charlone, the Oscar-nominated cameraman behind “City of God”, gave the Rio spot a unique feel and highlighted the brand-typical premium characteristics of the MINI Coupé in a particularly striking manner.

The new reveal film can be viewed online at:

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.


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