Saxo Bank stays with Riis Cycling in 2012
Saxo Bank and Bjarne Riis, owner and manager of Riis Cycling A/S, have announced that Saxo Bank, a sponsor for the cycling team since 2008, will remain co-title sponsor in 2012 with SunGard, one of the world’s leading software and technology services companies.
Bjarne Riis said: “It is indeed a great day for our cycling team. Saxo Bank is an extremely professional company, so I am proud that Saxo Bank has a strong faith in our work and continues to see the commercial benefits in sponsoring our team.”
“Since 2008 we have shown in both words and actions that we are a great match, and I am convinced we will continue to grow together because of the obvious benefits in a long term relationship. The continuity in our partnership also means a lot for the riders and for me personally. Now we can focus all our attention on creating results and the working process of putting together a strong rider group for next year.”
Saxo Bank, the online trading and investment specialist, recently launched Saxo Privatbank, combining traditional banking services with a professional investment universe, and the bank says it has taken a strategic decision to continue the sponsorship in 2012.
In a joint statement, Kim Fournais and Lars Seier Christensen, co-CEOs and co-founders of Saxo Bank, said: “Saxo Bank has always believed it was a sound commercial decision to support Bjarne Riis and the rest of the team but at the same time, it is hard to exaggerate the impact Bjarne Riis has on Danish and international cycling. We have a genuine desire to support Bjarne and provide the team with the necessary resources it takes to stay on top. Bjarne Riis and the team are a huge inspiration and motivation for many young talents, and Saxo Bank is proud to continue to ensure a world class cycling team in Denmark.”
The name of the team will remain ’Saxo Bank-SunGard Professional Cycling Team’.
About Saxo Bank:
Saxo Bank is a leading online trading and investment specialist. The Bank enables clients to trade Forex, CFDs Stocks, Equities, Futures, Options and other derivatives via three specialised and integrated trading platforms; the browser-based SaxoWebTrader the downloadable SaxoTrader and the SaxoMobileTrader, a mobile phone trading platform.
SaxoMobileTrader application are available in over 20 languages. Saxo Asset Management accommodates high-net worth private clients and institutional investors. In 2011 Saxo Bank continued the diversification of its business and launched Saxo Privatbank. The Saxo Bank Group is headquartered in Copenhagen with offices throughout Europe, Asia, Middle East and Australia.
SunGard is one of the world’s leading software and technology services companies. SunGard has more than 20,000 employees and serves 25,000 customers in 70 countries. SunGard provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software. With annual revenue exceeding $5 billion, SunGard is ranked 380 on the Fortune 500 and is the largest privately held business software and IT services company.
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