BMW Motorsport uses the DTM event in Munich to present a BMW M3 DTM Concept Car for the 2012 season.
Munich - The 2012 motorsport season is looming: As part of the DTM event at Munich’s Olympic Stadium on 16th and 17th July 2011, BMW will present a BMW M3 DTM Concept Car for the first time. The Concept Car will give the first impression of what next year’s car will look like. This was announced by BMW Motorsport Director Jens Marquardt, who takes over from Mario Theissen on 1st July, at Tuesday’s pre-event DTM press conference in Munich. The presentation will take place in front of media representatives on Friday 15th July, where they will also gain some further insights about the DTM programme of BMW. The car will then be on show to the public at BMW Welt over the remainder of the weekend.
“The fact that the DTM is staging an event in Munich this year is obviously exciting and interesting for us too,” said Marquardt. “The location right on our doorstep gives the term ‘home event’ a whole new meaning in motorsport in the future. Although we will not be competing in 2011, we want to use this opportunity to give DTM fans and BMW Motorsport followers a taste of what they can look forward to next season. For this reason, this event is the logical venue to unveil a BMW M3 DTM Concept Car. Under the motto ‘BMW welcomes DTM’ we will welcome the series to Munich and follow the event at the Olympic Stadium closely. We hope the spectators will also enjoy the many classic BMW cars in action as part of the support programme. Whether the 1987 BMW M3 DTM, the BMW M1 Procar from 1981, or the Mini Rally Monte Carlo car from the 1960s: we think there will be something to suit every taste.“
BMW Welt will be dominated by motorsport throughout the entire DTM race weekend at Munich’s Olympic Stadium. The main attraction will be the BMW M3 DTM Concept Car. In addition, BMW is also exhibiting some of the historic cars, including the 1979 BMW M1 Art Car designed by Andy Warhol, the 1986 BMW 635 CSi and the BMW M3 GTR from 2001. The BMW M3 from the late 1980s, which notched up countless victories and two of the three DTM titles for the brand, will also be on display. With more than 1,500 individual wins to its name, this car is still regarded as one of the most successful touring cars of all time.
Development of the BMW M3 DTM for the coming season has been in full flow since BMW announced its DTM comeback in October last year, and has so far run to plan. The first tests will be performed shortly. BMW will be represented with three strong teams in the DTM in 2012. BMW Team Schnitzer, in action with the BMW M3 GT at the Nürburgring 24 Hours (DE) this weekend, will run two BMW M3 DTM cars, as will BMW Team RBM and BMW Team RMG.
An overview of the BMW Motorsport programme at BMW Welt.
From 11th to 17th July 2011, visitors to BMW Welt are invited to experience the fascination and tradition of BMW in motorsport close at hand. BMW will exhibit some of the most successful and best-known cars in racing history on a specially built circuit, including the BMW 635 CSi, the BMW M1 Art Car designed by Andy Warhol, the BMW M3 GTR and the BMW M3 GT2. The highlight of the exhibition is the BMW M3 DTM Concept Car, which offers the first insight into the DTM car for next year.
Details via QR code.
BMW fans can easily call up all the details and information on the individual cars via their mobile phones. To do so, they must simply take a photo of the QR code on the racing car.
On a specially configured mobile website, visitors to BMW Welt can find out everything they need to know about the classic cars and the BMW M3 DTM Concept Car. As well as detailed background information, the site also provides photos, videos and interviews with drivers and team management discussing the individual cars.
Under the motto “BMW welcomes DTM”, every fan can leave his or her own personal message to BMW and the DTM on this huge wall. The showstopper: the entire contents of the wall will be digitalised and displayed on the BMW Motorsport Facebook page. This way, every message from Munich will reach the 60,000 plus Facebook fans of BMW Motorsport, and all the friends of each author.
The exhibition at BMW Welt will also be linked with the “Facebook Places” platform. Anyone “checking in” at the location has the chance to win attractive prizes.
BMW M3 Simulator.
The BMW M3 production model is the basis for the impressive BMW M3 GT racing car – and naturally for the BMW M3 DTM Concept Car too. The BMW M3 Simulator allows fans to get behind the wheel of this car and take to the virtual race track, where they are bound to be impressed by the outstanding sporty qualities of the BMW M3. In addition, they can win attractive prizes.
Even more fascinating BMW racing cars from the past decades await visitors to the BMW Museum, right next to the BMW Welt. About 125 of the brand’s most valuable and attractive cars, motorcycles and engines can be viewed at the 5000sqm site. Up to 25th September 2011, the BMW Art Car Collection will be on show at the BMW Museum – including many cars that have seen action at the Le Mans 24 Hours (FR).
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