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New Martini Bar opening at Milwaukee’s PrideFest this year.


WEBWIRE –

Milwaukee, WI
May 5, 2006

For the first time in PrideFest history, a Martini Bar will now be part of the 3-day weekend celebration that begins Milwaukee’s festival season at Henry Meier Festival Park on June 9-10-11. Co-sponsored by AlwaysHappyHour.com and Barrington Law Offices of Milwaukee along with generous corporate support from Effen Vodka, the new martini bar will be located in the popular Potowatami Dance Pavilion being run this year by local promoters DJ John Murges and Greg Hutterer of PumpMilwaukee.

“Many folks have commented about how much fun PrideFest could be with something more than the usual beer taps” says Andy Schaidler, President of co-sponsor AlwaysHappyHour.com “ and we’re thrilled and excited to join with Barrington and Effen to help bring what is an obviously long overdue delightful addition to the festival.” With all the buzz surrounding the martini bar at last year’s SummerFest, this was sure to follow in other festivals, and is sure to be a hit.

The Martini Bar will feature a half dozen specialty vodka and gin martinis, as well as Sailor Jerry Spiced Rum, served up by volunteer bartenders coordinated by Barrington. AlwaysHappyHour.com will provide their fun and unusual cocktail shakers to mix up the tasty libations at the bar, and will also decorate the martini bar with their many unusual lounge and cocktail lamps, clocks, neon signs, giant centerpieces, and more.

All bar accessories on display and used at the martini bar will also be for sale in the AlwaysHappyHour.com booth on the main midway, just south of the main gate and fountain. As a sponsor of the Martini Bar, http://www.AlwaysHappyHour.com is donating a portion of all proceeds from product sales at their booth during the festival to PrideFest.

Pridefest is the only LGBT Pride festival in the US held on permanent festival grounds. Last year’s attendance topped over 21,000 people from across Wisconsin and the Midwest over the 2 days. This year’s 3 day festival opens from 6pm to midnight on Friday June 9 featuring international comedienne Margaret Cho, and will be also open all afternoon and evening on Saturday & Sunday June 10th & 11th.

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