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Greenlight Wireless Announces Release of Advertizer


IRVINE, Calif., May 10, 2006—Greenlight Wireless Corporation announces the release of Advertizer™, an advertising program for operators, search engines, and publishers who want to monetize their content in the mobile and desktop environments.

Advertizer works by retrieving ads based on keywords or other user input from multiple top-tier ad suppliers, then providing a single ad feed that works across diverse distribution channels, such as mobile and desktop. These ads can be provided in a variety of formats, including CPC, location-based, and click-to-call, and can be delivered via commonly-used systems, such as XML, HTML, and RSS. Advertizer offers a 50/50 revenue sharing model and doesn’t apply the hidden charges and fees often associated with other ad providers.

Greenlight Wireless has coined the term “converged advertising solution” to describe Advertizer’s flexibility regarding ad-matching criteria, ad formats, and delivery systems across both mobile and desktop environments. Advertizer can be paired with Greenlight’s Skweezer service to create a compelling solution that optimizes Web content across multiple mobile platforms, while providing relevant, mobile-friendly ads.

“As mobile search and Web browsing become widespread, a turn-key converged advertising solution—with a business model—becomes absolutely critical,” says Kevin Perkins, Greenlight Wireless CEO. “The combination of Advertizer with Skweezer produces a potent marketing solution, particularly for operators faced with declining revenues from voice services and consumer-purchased content.”

Advertizer was originally launched in 2004 as the Skweezer Ad Marketplace (SAM) and is widely recognized as the first globally-consumed mobile ad service, reaching an audience in over 170 countries worldwide since its inception. SAM has been re-branded as Advertizer to make a clear distinction between it and Greenlight’s Skweezer service, which focuses on mobile data optimization.

About Greenlight Wireless:
Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless’ consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight’s Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile environment.

On the Net: Greenlight Wireless site:


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