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Seagate Introduces Branded Solutions in China, to Store, Protect and Share your Digital Content


BEIJING—10 May 2006—Seagate Technology (NYSE: STX), the world’s number one hard drive maker, today announced that it has launched a broad range of branded storage solutions in the China market. Seagate’s new offerings will further enhance the “Terabyte Life” of digital entertainment, work and learning for Chinese consumers. Seagate will also unveil its customer experience center in the Nova IT mall in Beijing and branded shops in popular IT malls in Beijing, Shanghai and Guangzhou in May. The campaign will enhance Seagate’s overall brand awareness throughout China.

With one of the industry’s broadest product lines, Seagate retail branded solutions include its USB 2.0 Pocket Hard Drive (1-inch / 2.5GB and 5GB), Portable External Hard Drive (2.5-inch / 40-1 6 0GB), External Hard Drive (3.5-inch / 160- 75 0GB) and CompactFlash Photo Hard Drive ( 1-inch / 4GB and 8GB).

“We are pleased to offer a wide range of innovative storage solutions to enhance the Terabyte Life here in China,” said, Andrew Yang, country manager, China, Seagate Technology. “Hard disc drives are everywhere and they are enabling a digital lifestyle that the world has never seen before as digital content is enjoyed in the home, the hand, the office and the car. Seagate is at the forefront of this revolution and we are committed to developing storage solutions that enable people to create store, share and protect their digital content everywhere.”

Seagate USB 2.0 Pocket Hard Drive

The Seagate USB 2.0 Pocket Hard Drive, which won a Consumer Electronics Show Innovation Award, is the world’s first 5GB hard drive truly small enough to fit in a pocket or backpack. The Pocket Hard Drive is a cool-looking, sleek round shell with a robust design and high-shock tolerance-enabling mobility. It is as convenient as a traditional USB thumb drive but it has an incredible 5GB of storage in a USB 2.0 bus powered design. The Pocket Drive is the convenient way to carry digital music (up to 74 hours), photos (up to 4,000 1MB images), digital video (up to 4.5 hours) and business files. Its 5GB capacity enables users to store far more than USB thumb drives at similar price points - making it a very cost-effective storage alternative.

Seagate Portable External Hard Drive

Seagate’s newest rugged Portable External Hard Drive offers FireWire (IEEE 1394a) and USB 2.0 interfaces and up to 160GB of capacity - the highest capacity in its class - in a package small and light enough to carry in a briefcase, purse, backpack or pocket. Weighing less than one pound (300 grams), the drive’s low power consumption, shock-absorbing aluminum enclosure and small size make it perfect for consumers and business travelers needing convenient, safe, on-the-go storage for volumes of personal and business files, presentations, digital photos, video and music. The Portable External Hard Drive also offers easy-to-use BounceBack Express backup software to protect valuable data.

Seagate External Hard Drive

The newly launched Seagate External Hard Drive is the first to herald a massive 75 0GB capacity. It is the first 3.5-inch external drive to use Seagate’s revolutionary perpendicular recording technology. It is based on the newly announced Barracuda 7200.10 family, with industry-leading data density of up to 188 Gigabytes per disc. Seagate’s unmatched data density delivers the best reliability and performance of any PC hard drive in its class.

The stylish 750GB Pushbutton Back-up Hard Drive is designed to offer the most convenient way for consumers to store all of their treasured digital content right on their desktop. With its simple push-button backup and plug-and-play storage expansion, for the first time, digital aficionados can easily manage their ever-increasing digital content on one small desktop device that can hold all of the following: 15,000 digital songs, 15,000 digital photos, 50 hours of home videos, 50 computer games, and 25 DVD movies - with 300GB of additional space left over to easily backup their notebook and desktop computers. What previously would have resided on multiple hard drives in a large enclosure on the floor has now been replaced by Seagate with a sleek, stylish desktop design that takes up as little space as a tape dispenser.

Seagate’s Compact Flash Photo Hard Drive

Seagate’s Compact Flash Photo Hard Drive are the first 4GB and 8GB CompactFlash media storage cards. They offer unparalleled capacities at cost-effective price points for digital photography hobbyists and professional photographers that shoot and store large volumes of high-resolution digital photos. It is ideal for high-resolution, point-and-shoot and professional digital cameras with a Compact Flash type II media slot and it is the most cost-effective solution for entertainment, gaming and PDA devices that use Compact Flash Type II media.

Suggest Retail prices:
Capacity | Price (RMB)

USB 2.0 Pocket Hard Drive:
5GB | 999
2.5GB | 899

2.5-inch Portable External Hard Drive:
40GB | 1,399
60GB | 1,599
100GB | 1,999
120GB | 2,499
160GB | 3.499

3.5-inch External Hard Drive:
160GB | 1,399
250GB | 1,899
300GB | 2,499
400GB | 3,099
500GB | Available in China market soon
750GB | Available in China market soon

Compact Flash Photo Drive:
4GB | 999
8GB | 1,699

Warranty & Customer Service

All Seagate branded solutions feature a worry-free one-year warranty that covers all parts and labor, plus free technical support even after the warranty ends. The toll free telephone customer support line is available for end user customers in China. Available in Mandarin, Cantonese and English, the toll free number is: 800-810-9668 (for mainland China users) and (86)10-6225-5336 (for Hong Kong, Macau and Taiwan users, as well as China mobile phone users) or via email at: The service is available during business hours from 8.30 am to 5.30 pm, Monday through Friday, excluding Chinese public holidays.

For more information on the branded solutions, please visit Seagate China website:

About Seagate

Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile Computing, and Consumer Electronics applications. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. Barracuda is a trademark or registered trademark of Seagate Technology LLC or one of its affiliates. When referring to drive capacity one gigabyte, or GB, equals one billion bytes and one megabyte, or MB, equals one million bytes. Accessible capacity may vary depending on operating environment and formatting. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software.


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