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Cairns Business Directory Listings: A Crucial Part Of Online Marketing


Cairns, Australia - June 20, 2011 – Cairns Business Directory ( launches, offering local businesses free listings to help them better reach their customers online. Online local business directories are an important part of an online media marketing strategy, especially for businesses with a limited online presence or those seeking to lead their industry.

Cairns businesses are facing difficult times, and need all the help they can get to reach more customers locally and globally. Increasingly consumers are shopping online, starting with browsing, researching and comparing their purchases, and seeking feedback from friends, review sites and comparison shopping sites. If businesses want to attract new prospects and to retain existing customers, they need to engage them online by being visible in search engines and social media.

Today, over 80% of people search online before looking in the phone book. This means businesses should budget around 4 times as much money into online marketing as they do for their Yellow Pages entry. Sadly, few businesses do this: as a result many can’t be found online, even when searching for their business name and location. “In the coming digital age, this is business suicide.” These businesses need an online marketing strategy, with local online directory listings as a first step, followed by their own website with good search engine visibility and a wider web presence including social media such as Facebook.

Local business directories are a quick and easy step to getting an online presence. The best known of these are national directories like True local, and these are important, but one shouldn’t neglect smaller but targeted local business directories like the Cairns Business Directory -

Cairns Business Directory offers free listings to Cairns businesses, which can either substitute for a simple website, or can help direct traffic and search engine rank/authority to an existing website. Paid listings with extra benefits are also available. Local business directories can help customers find products and services they need locally, rather than shopping with national/global online merchants.

Cairns Business Directory also offers comprehensive online marketing services to help businesses improve their presence in Search Engines, Google Local, Facebook and other social media.

The online media revolution is already here: some businesses are already engaging their customers online, positioning themselves as market leaders with the right online strategy.

More information about online marketing, and free Cairns Business Directory listings are available at and


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