TNT RaceBuddy on Nascar.com Debuts with Single Day Record-Setting 1.1 Million Streams; +187% Over Last Year
TNT RaceBuddy on NASCAR.COM debuted its newly-enhanced online companion during last Sunday’s TNT telecast of the NASCAR Sprint Cup Series race at Pocono Raceway with single-day record-setting traffic of 1.1 million streams, besting last season’s stream total by 187% (375,000 in 2010) and RaceBuddy’s previous single-day best 712,000 streams (Pocono, June 8, 2008).
Additional TNT RaceBuddy on NASCAR.COM highlights from Sunday include:
RaceBuddy Player Page Views +24%, (238,000 vs. 192,000 in 2010)
Total RaceBuddy Visits +52%, (152,000 vs. 100,000 in 2010)
RaceBuddy Unique Users +45%, (120,000 vs. 82,000 in 2010)
7.2 million total minutes streamed
TNT RaceBuddy on NASCAR.COM was fully-enhanced this season, allowing fans to choose from a total of 10 camera views, twice as many as last year, including two Mosaics and eight individual camera angles with four In-Car Driver Cams, two Battle Cams highlighting head-to-head competition between drivers, a Backstretch Cam and a Pit Road Cam. The two Mosaic Views allow fans to view four streams at once. The unique race companion also continues to offer DVR Functionality, an Enhanced LIVE Leaderboard and RaceView’s position tracker.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television line-up includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
Source: Omniture, Conviva
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