Home Bills Rising – Appco Group

London, UK - June 13, 2011 – When you hear the term ’Power Struggle’, you wouldn’t automatically think of energy companies fighting an uphill battle to appease customers in the face of price hikes. And yet, the general public is presently up in arms over reports that electricity and gas suppliers are set to increase their prices by up to 20% as of August of this year. There’s been signs of fighting behind the doors of Parliament (and on Twitter) between David Cameron and Ed Miliband, but people are more concerned with the impact of these changes on the people of Britain.

Industry analysts at Appco Group UK have commented that the rates at which energy prices are set to increase could see a rise in people who fall into the ‘fuel poverty’ demographic – that is, spending ten percent or more of total income on utilities. Whilst empathetic, power suppliers are maintaining that the raise in costs is indicative of trending global energy costs. And while the technologies driving our renewable energy resources are advancing, the greater reliance currently being placed on them means that for the time being the industry has to incur the extra costs they represent.

It’s a tricky predicament for bill-payers to find themselves in. There have been announcements from some of the big names in the industry warning that prices are due to go up. Other companies are holding back, presumably waiting to see what the PR fallout will be for those who’ve already warned of price hikes. At this stage though, nobody has said that they don’t intend to put prices up and most have issued holder statements declaring that they’ll likely be unable to avoid following suit. With the industry currently as uncertain as it is – it’s difficult for consumers to know where to look. Concerned subscribers wanting to look at their options aren’t wanting to make any decisions as they’re not convinced any move they make would be to greener pastures.

It’ll certainly be interesting to see how utility suppliers take to addressing customer relations in the current climate. Representatives of power companies in either a sales or service role will need to heed a cautious consumer base and have a firmer grasp both on what they’re offering as a product and how it’s likely to be received. We’re likely to see a strong emphasis being placed on rebuilding rapport with customers, and relying on some good, old-fashioned human connection. It’s also expected that it should be the responsibility of the consumers to make sure they explore any options presented fully, and listen keenly to any information that may help guide their judgement on the future of their bills.

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Mark Scott

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