Cardif signs a partnership agreement with SeLoger.com, France’s leading online real estate website
The Cardif loan insurance simulator is now available at SeLoger.com.
Nearly 70 percent of consumers surf nowadays the Web to find information before they purchase an insurance product¹. More, ever since the Lagarde reforms became effective in September last year, homebuyers have been able to choose a different insurance policy than that proposed by the lending establishment. So clearly, once homebuyers’ plans become crystallized, they too resort to estimate the cost of their future creditor insurance in order to compare insurance costs.
Creditor insurance is therefore an essential area of interest for a market-leading online real estate specialist like SeLoger.com, which is why the company has turned to Cardif as one of the world’s leading providers of creditor insurance.
For some weeks now, the 7 million unique visitors to the SeLoger.com website have been able to calculate insurance simulations for their home buying plans.
Fully integrated into the graphic environment of the SeLoger.com website, the Cardif rate simulator offers visitors the opportunity to generate a quotation for the creditor insurance they will need to cover their mortgage loan all in just a few mouse clicks. Having generated the simulation at SeLoger.com, users of the site can finalize their policy application very simply by contacting a dedicated call center.
Better still: since 17%* of visitors view this website from their iPhone, Cardif has supplied SeLoger with a version of its simulator that is fully iPhone-compatible.
SeLoger.com Marketing Director David Labrosse explains: “We chose Cardif because it is recognized as setting the global benchmark for creditor insurance, and for its ability to respond to our needs in terms of web technology. Our aim is simply to give visitors of our website access to an appropriate creditor insurance simulator that is fully compatible with new web applications like the iPhone.”
‘Cardif Garantie Emprunteur’: custom-tailored coverage for borrowers
Introduced in the early 2000s, the Cardif creditor insurance branded ‘Cardif Garantie Emprunteur’ in France is a custom-tailored solution that responds to the need of borrowers to protect themselves and their families by guaranteeing repayment of the loan or loan installments in the event of temporary or permanent disability, loss of autonomy or death.
Grégory Desfosses, Head of e-business at BNP Paribas Cardif: “The partnership with SeLoger.com, which has such a high profile in the online real estate market, offers Cardif the opportunity to consolidate its visibility amongst personal home loan insurance customers.”
¹ Source: survey conducted by Cardif in 2010
² Source: SeLoger.com, January 2011
SeLoger.com has been the specialist leader of on-line real estate in France for the past 18 years. Its websites are available on any screen (computer, mobile phone and connected TV) and every day millions of French Internet users view the 1.1 million plus property ads posted by estate professionals at any time, from wherever they may be.
Be it a purchase or rental, resale or property development, in France or abroad, a business location or a demeure de charme, everyone can satisfy their property project through one of the Group’s 7 websites:
The Group also provides real estate professionals the broadest visibility of their ads with an audience of more than 7 million unique visitors and close to 16 minutes viewing per visitor via its different websites.
It is also the number-one supplier of Internet websites for real estate agencies and software transaction design for professionals with Périclès (Source: Omniture).
About BNP Paribas Cardif
BNP Paribas Cardif is the Life and Property & Casualty insurance unit of BNP Paribas. It develops products, marketed under two brands. Products distributed through the BNP Paribas retail branch network in France are branded BNP Paribas. Those distributed by other channels in France and in international markets are branded Cardif.
BNP Paribas Cardif is one of the world leader in creditor insurance and its life and non-life insurance units have received an AA rating from Standard & Poor’s. It had gross written premiums of 25.3 billion euros in 2010. With a diversified geographic footprint, BNP Paribas Cardif has strong positions in Europe, Latin America and Asia. In 2010, BNP Paribas Cardif generated 48% of its gross written premiums outside France.
It counts over 8,500 employees, 73% of them outside France.
BNP Paribas Cardif is actively committed to exemplary Corporate Social Responsibility. It has adopted a Socially Responsible Investment program, encourages diversity throughout the enterprise (earning the “Gender Equality at Work” label in France) and supports local economic development in the markets where it operates.
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