Ovid Announces Partnership with 3D Medical Imagery Innovator Primal Pictures to Expand its Medical Full Text Offerings
NEW YORK, May 9, 2006 -- Ovid Technologies, a Wolters Kluwer business and global leader in electronic medical, scientific, and academic information research solutions, is pleased to announce a new partnership with Primal Pictures, creator of the world’s first complete 3D model of human anatomy, to provide access to three-dimensional interactive human anatomy animation, including video, through its Ovid Web Gateway search and discovery platform. Available now on Ovid, the product also includes a study guide and sample test questions for students.
“The addition of the Primal Pictures multi-media anatomy imagery underscores our goal to deliver content in the form and context that users need to inform their work. Today, students and medical professionals alike turn to online sources for fast, efficient answers to important questions,” said Scott MacFarland, Vice President, Publisher Relations & Content Operations for Ovid. “Primal Pictures on Ovid rounds out our total solution for both universities and hospitals. Teachers and students, as well as physicians, nurses, and allied health professionals now have in-depth research material, point-of-care tools, and interactive medical imagery all in one place, and accessible any time of day from anywhere.”
Primal Pictures on Ovid includes 21 interactive learning modules that focus on the anatomical, surgical, sports medicine, and other aspects of one or more areas of the human body -- including the head and neck, spine, hip, pelvis, hand, knee, and shoulder. Each module consists of three-dimensional computer models and animations that show structural relationships, functions, and biomechanics. German- and French-language modules are also available. Assessment and treatment videos, MRI images, pathology slides, and textual descriptions by some of the leading specialists in their fields supplement the animations and models.
The computer models and animations have been created by anatomists and graphic designers from medical scan and dissection data taken from real bodies. Users can rotate the anatomical models 360 degrees and show different layers of each anatomical region to get a better understanding of the structure of muscle, bone, and ligament, as well as how they interact with each other.
“Medical and allied health education programs continue to search for more sophisticated methods for teaching anatomy to supplement or even replace cadaver labs as teaching tools,” added Laurie Wiseman, Founder & Publishing Director of Primal Pictures. “We selected to partner with Ovid in particular for its longstanding relationships with medical schools and teaching hospitals, markets with great potential for our product.”
More modules are scheduled to be added to Ovid Web Gateway later this year. In addition, users will be able to search all Primal Pictures content across all modules on Ovid simultaneously. Further integration with other Ovid content resources is also planned. Visit http://www.anatomy.tv/ to view samples of the imagery that is provided through Ovid Web Gateway.
About Ovid Technologies
Ovid Technologies is a globally focused information solutions provider offering clinicians, professionals, students, and researchers in the medical, science, and academic fields customizable solutions of content, tools, and services that make research smarter, faster, and more effective. Ovid is used by the world’s leading colleges and universities; medical schools; academic research libraries and library consortia; hospitals and healthcare systems; pharmaceutical, engineering and biotechnology companies; and HMOs and clinical practices. Ovid is an operating company of Wolters Kluwer Health, a division of Wolters Kluwer. For more information, see www.ovid.com.
Wolters Kluwer is a leading multinational publisher and information services company. The Company’s core markets are health, corporate services, financial services, tax, accounting, legal, regulation, and education. Wolters Kluwer has annual revenues (2005) of 3.4 billion euros, employs approximately 18,400 people worldwide and maintains operations across Europe, North America and Asia Pacific. Wolters Kluwer is headquartered in Amsterdam, the Netherlands. Its depositary receipts of shares are quoted on the Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices. For more information, see www.wolterskluwer.com.
About Primal Pictures
Established in 1991, Primal Pictures completed its mission of creating the only complete and medically accurate 3D model of the human anatomy in 2003. Its 3D anatomy products are widely adopted in education and used for patient, practitioner, and student education in over 20 countries. The 3D anatomy software is widely adopted in education and it is used for patient, practitioner and student education in over 20 countries. Primal works on many customization projects every year to tailor the model to the needs of our clients’ marketing or training programs as well as to “animate” surgery or disease. Software production is based in London, England but sales consultants are based around the United States as well as in the UK.
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