InSource Marketing Reveals Google Places Tips
The presentation will cover the basics of getting a Google Places Business Listing optimized on the Internet. Small business owners will learn how to claim their listing, add strategic keywords, add additional details, pictures and videos.
Tigard, OR, USA, June 6, 2011, 7:00 a.m. - Internet Marketer to speak at Tigard Breakfast Rotary Club
The challenge for the consumer: Get accurate information quickly. Consumers typically have 4 main questions about a business: 1) the phone number or email, 2) physical location and driving directions, 3) hours of operation and 4) additional details such as payments accepted, brands carried, etc. And, they are using the Internet rather than the yellow pages to find their answers.
The challenge for the businesses: Be found with the appropriate search terms, then stand out among the competition. A website or business listing must show the above information immediately and “above the fold”, not hidden away on your About-Us page.
Google says that about 20% of their 300+ million searches per day have a local intent. It’s difficult to predict how many searches that means for any local area, but suffice it to say, if a business doesn’t optimize for key word searches, that traffic will go to a competitor.
Google, by far the largest search engine, has created and posted over 49 million ‘free’ Google Places listings. These listings are crucial to businesses that don’t already have a website and they can actually improve the visibility of an existing business that does have a website.
In a brief half hour, business owners or managers will learn how to establish an Internet presence whether they have traditional brick and mortar locations or if their business meets customers at their locations around the community, such as a landscaper.
Tigard Breakfast Rotary Club meets at 6:50 a.m., HomeTown Buffet, 13500 S.W. Pacific Highway (Tigard Marketplace), Tigard, OR.
- Contact Information
- Jeff Welsh
- InSource Marketing
- Contact via E-mail
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