Epsilon Completes Acquisition of Aspen Marketing Services
Combined Capabilities Create One of the Industry’s Most Robust Agency Offerings; Well-Positioned to Serve Fortune 100 Brands
DALLAS, TEXAS – - Today Epsilon announced that it has completed the previously announced acquisition of Aspen Marketing Services. Epsilon’s Purple@Epsilon agency business and Strategic & Analytic Consulting Group will be combined with Aspen into one agency platform operating under the Aspen Marketing Services name. Epsilon’s core business divisions now include Epsilon Targeting (data services), Epsilon Marketing Technology (email/digital and database services) and Aspen Marketing Services (agency services).
Aspen Marketing Services is a recognized leader in providing marketing agency services, with deep expertise and heritage in the automotive and telecommunications industries. The new agency platform, in combination with Epsilon’s existing agency offerings, will enhance Epsilon’s core capabilities and strengthen its competitive advantage. All of Aspen Marketing Services’ approximately 750 full-time employees will join Epsilon as a result of the transaction.
“We are very excited to welcome Aspen to the Epsilon family. Chief Marketing Officers from today’s leading brands are seeking partners that can drive strategy, deliver insights, execute across online and offline channels, and do this with seamless integration that generates ROI and enhances customer relationships in the digital age. Our newly transformed agency business, bolstered by the Aspen acquisition, provides the talent, breadth of services and deep experience to drive more impactful programs for our clients,” said Bryan Kennedy, president and CEO of Epsilon. “We anticipate immediate benefits with offering new and enhanced capabilities to our combined client base, an expansion into new industry verticals and a strong, talented team of marketing professionals – all with a focus on best meeting the needs of the modern brand.”
“This is a historic milestone for both Aspen and Epsilon and the clients we serve,” said Patrick J. O’Rahilly, president and CEO of Aspen Marketing Services. “As independent companies, we were both known as strong players in the marketing industry. Together, we have transformed into a leading global marketing services agency, forming a cohesive integrated agency unit with a broader portfolio of capabilities. We look forward to adding to Epsilon’s long history of providing excellent service, value and results.”
The closing of the acquisition rounds out Epsilon’s multi-year transformation to become the most comprehensive service provider for global brands. Epsilon’s Aspen Marketing Services will focus on helping clients move from mass marketing strategies toward creating unique, highly targeted customer experiences on an individual basis in order to build loyal and profitable relationships.
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