Recipe Publishing Network Increases Online Impact
Hartford, CT - May 31, 2011 -- As most online businesses can attest to, the Google Panda update had an impact on the business of the Recipe Publishing Network. Even though they focused on quality content, this website still couldn’t avoid the repercussion of this change. As a result, the company knew it needed to make a change.
“The Google Panda update brought some changes to our network even though we have always tried to keep our quality standards high and offer totally unique content we did get affected and took a long look at our marketing strategy,” says owner Christine Szalay-Kudra.
After some time discussing it with a social media consultant, Christine began the next steps in improving the company’s online presence. The goal is that the company was looking for unique ways to approach the changes from the recent update and still reach those looking for any item they were looking for. This included items that ranged from Crockpot recipes to Mexican recipes.
“We brought in a social media consultant, started a major social media campaign, and wanted a site that would take better advantage of the changes in the Internet traffic landscape,” states Christine.
Interestingly enough, the one thing about the Recipe Publishing Network that has helped them to push forward through the years is the fact that they look beyond your basic recipes. Instead of having a catch all website devoted to all styles of cooking, the company has broken foods down and has created websites that cover quick chicken recipes, salmon recipes and even cupcake recipes. This has helped them to form a following of individuals devoted to getting a bounty of ideas based on one central food.
In fact, their new online direction they are taking is rolling out for all of their websites.
“With these campaigns we hope to make the Recipe Publishing Network as much of a household name as big media giants like The Food Network and Allrecipes. Our database of recipes in our 27 site Network including the new network blog includes many popular and unique recipe treats from Pumpkin soup to Mexican food. With this there is bound to be a taste for everyone.”
These changes have started with their recent Memorial Day weekend grilling newsletter that they have sent out. This has been a unique way for them to deliver content out there to ensure their guests get the best possible information as well.
“With its debut issue the Recipe Publishing Newsletter launched with its inaugural issue on Memorial day weekend with all new unique content for the grill fans out there and started an awareness campaign of some of our network sites as we introduce them to our readers in a up close way.”
New content is coming on a regular basis as well thanks to the company’s recent change from hand coding to Wordpress themes giving them their own unique blog.
“The network blog adds new recipes and food information multiple times a day and offers the interesting prospective of a dedicate group of food writers with only one desire to bring you the best food information we can.”
There is no doubt that the Recipe Publishing Network is going to continue to find success as they move ahead. With a positive outlook and a continued focus on high quality content and recipes that anyone can make at home, there is no doubt they will remain one of the top companies on the internet.
About Recipe Publishing Network:
Recipe Publishing Network operates 27 websites devoted to a variety of topics. Their focus is delivering high quality content to those who are short on time.
For further information, please visit http://www.recipepublishingnetwork.com/
Christine Szalay-Kudra, Owner
KC Internet Services Company
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- KC Internet Services Company
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