Omevital Omega-3 Fatty Acids Receive the Superior Taste Award 2011
The product Omevital™ liquid Omega-3 fatty acids from Cognis – which is now part of the BASF Group – earned the Superior Taste Award 2011 in the category Health and Diet Products last night, May 26, in Brussels. Omevital is a product in the series of highly pure Omega-3 fish oils from Cognis, developed especially for the foodstuffs and beverage market. The Superior Taste Award is presented each year by the International Taste & Quality Institute (iTQi), which is devoted to the evaluation, commendation and promotion of high-quality foodstuffs and beverages.
“I’m very pleased that we earned the Superior Taste Award. The unique, extremely pure sensory profile of our Omevital Omega-3 fatty acids is a very important criterion for differentiation and success in the foodstuffs industry. The award confirms the unique position we enjoy in this sector and will help make our Omega-3 products and solutions even better known in this market,” says Massimo Armada, Head of the Global Business Unit Human Nutrition at BASF.
Omevital series products contain the long-chain fatty acids EPA and DHA, which are known to have a positive influence on heart and brain health. The fatty acids are derived from salt-water fish. Omevital in oil form can be used in milk products, spreads and other fat-based products. The excellent sensory profile of Omevital Omega-3 fatty acid makes it easy to integrate the ingredient in a number of food formulations without compromising taste or smell. Omevital, from the Omega-3 fatty acids palette, was developed especially for people who have difficulty swallowing products in capsule form. Omevital can be taken with a spoon or added to a meal.
The iTQi jury consists of 120 recognized chefs and sommeliers who assess and evaluate sensory criteria such as initial impression, appearance, aroma, character, taste and smell of a product. Products which receive the award can use the iTQi seal of approval for a period of three years.
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com
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