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Tracesmart reports increase in demand following hit ITV show


Tracesmart has announced an increase in the number of people utilising its leading data services as the ITV series ’Long Lost Family’ inspires people to get in touch with missing relatives.

Presented by Davina McCall and Nicky Campbell, ITV’s hit series ’Long Lost Family’ pulls at the nation’s heart strings as it gives those who are desperate to become reunited with their loved ones, a chance to find them.

With just one more episode left, the show has encouraged people across the country to get in touch with long lost relatives. Since the program was broadcast, Tracesmart has experienced a surge in their online people searching service. The company’s facility is also referenced in the show’s website help and advice page.

Founded in 1999 by a leading tracing expert, Tracesmart has been instrumental in reuniting thousands of lost family members and friends. One example of a family Tracesmart has recently helped reunite is brother and sister Peter and Rose Smith*.

The siblings were separated when Peter was only six months old. Peter was unaware of his sister’s existence until 1962 when she contacted him by letter. They remained in touch for many years, but Rose moved to Botswanna with her husband and they lost contact again.

Using Tracesmart’s electoral roll data, Peter was able to trace Rose and her family, who had later returned to live in England, and they had an emotional reunion earlier this month after 45 years.

Commenting on the link with ’Long Lost Family’, Owen Roberts, Tracesmart’s Head of Public Relations, said: “Our people searching tools have proved an invaluable resource to families and friends trying to reunite. The link with ITV’s ’Long Lost Family’ strengthens our position as one of the UK’s leading provider of consumer intelligence services, and we will continue to develop our products and services to help people reconnect.”

Tracesmart has gone from strength-to-strength, and has recently launched ’Living Relative Search’ in conjunction with, which helps people search for their living relatives. This year, the company is also launching a powerful brand new people search website ’Peopletracer’, which currently powers Living Relative Search.

Notes to Editors:
*Alternative names have been used for confidentiality purposes

About Tracesmart:
Founded in 1999, Cardiff based company Tracesmart is a leading consumer intelligence specialist. Its online people search facility, which features an address finder as well as allowing users to search birth records, is used by thousands of people to help them reconnect with lost family and friends. Since the company’s launch, Tracesmart has undergone significant growth, employing over 80 staff and expanding its site facilities to accommodate its increasing pool of expertise.

PR Contact:
Owen Roberts
Head of Public Relations
Tracesmart Ltd
Global Reach
Dunleavy Drive
CF11 0SN
029 2067 8513


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 electoral roll
 birth records
 Living Relative Search

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