Confused.com launches new YMCA advert
Confused.com has announced that the well-loved 70’s disco anthem YMCA is the soundtrack to the latest advert “Con-Fused-Dot-Com” featuring animated logo Cara. The new thirty second advert, focusing on car insurance, launched on Sunday 22nd May, with its peak spot taking place during the new ITV1 drama Vera.
The new advert is once again voiced by Louise Dearman who plays the lead in the popular West End hit musical, Wicked. Animated and produced by Hornet, with musical arrangement from Speckulation entertainment, the advert will feature living logo Cara singing the catchy anthem before being joined by a lively backing group of animated singers and dancers. Previous adverts featuring Cara include covers versions of songs from Queen and Diana Ross.
Mike Hoban, marketing director at Confused.com, said: "Confused.com is the UK’s first price comparison site and this advert is an entertaining way to remind people how easily they can save money on household bills.
“The new series of adverts have been so successful that Confused.com has added more than 2 million customers since the campaign launched.”
In addition to this thirty second car insurance advert, a thirty second advert focusing on home insurance and a sixty second brand advert are also launching. The new thirty second car insurance “Con-Fused-Dot-Com” advert can be viewed on Cara Confuseds page now.
Confused.com is also unveiling a new thirty second London region only radio advert on 1st June. Fans of Cara can keep up to date with her on her Facebook and Twitter pages.
Confused.com is one of the UK’s biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. Confused.com’s main price service is comparing car insurance policies. It has expanded its range of comparison products over the last couple of years to include home insurance comparison, travel insurance, pet insurance, van insurance, motorbike insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance.
Confused.com is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com’s service is based on the most up-to-date information provided by UK suppliers and industry regulators.
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