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WEBWIRE is driving ahead with its strategy of hassle-free booking every trip for customers, with the appointment of web design and user experience innovator, Jeffrey Kalmikoff.

Kalmikoff comes to with the highest credentials: he is vice president of product at SimpleGeo, and was formerly chief creative officer at threadless and director of design at

Jeffrey Kalmikoff will offer advice and guidance plus unique insights in its quest to make it easier for customers and travel agents to book more on the website, more often, with no hassle.

He starts his assignment in May and will work with the company for a few days each quarter to aid the repositioning of the company as a customer technology business.

Jeffrey Kalmikoff said: “I enjoy spending time mentoring and advising start-ups. This work with is extra exciting for me because I’ll be working with a long established business, with a great team that has the freshness of approach, and all the passion, of a start-up.”

Matthew Pack, CEO,, commented: “Jeffrey’s reputation for flair and for top-rank design, with customer experience in mind, offers us a unique combination of creativity and experience.

“We are very pleased to welcome another great talent to help us evolve our ambitious strategy.”

Kalmikoff’s appointment follows that of Joe Stump, the co-founder of simpleGEO and the former lead architect at, earlier in the year, to add another layer to’s technology strategy.



 jeffrey kalmikoff

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