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e24apps launches an innovative tool to manage and analyze Twitter communities


WEBWIRE

SocialBro, the 7th app developed by e24apps, is a very innovative tool to manage and analyze Twitter communities and is geared primarily to the corporate world. The tool can be downloaded free from http://www.socialbro.com


e24apps is the same startup that created followfriday.com, which every Friday ranks Twitter’s most recommended users


The potential of Twitter - the instant information network with nearly 200 million users - has generated a race by technology companies to create tools that take full advantage of this communication channel. In Europe, e24apps has just launched SocialBro, an innovative application for managing and analyzing Twitter communities which is geared primarily to the corporate world. The tool has just been released and has already been adopted worldwide: users from countries of the five continents have downloaded the app.

This is the seventh application developed by e24apps, which receives over one million hits a month on its applications network. The company’s CEO, Luis Pablo Pardo, says “currently there is no Social Media tool to manage Twitter profiles at the professional level that merges many useful features into one app, and lets you backup your Twitter contacts and manage them so quickly and easily. SocialBro does this”. The app offers features such as a powerful statistical analysis of your community (location, language, activity level, etc), tracking profile history, plus the ability to find out who are your new followers, who has ceased to follow you, inactive users, search for new users to follow, etc. The tool can be downloaded free from http://www.socialbro.com/.

The company’s CEO also emphasizes that there are new exclusive functionalities that other apps lack (such as filtering and sorting all your community using criteria). Also, the functions that were available required multiple applications. “SocialBro achieves all this in one step and with one interface"

Pardo explains that “SocialBro allows professionals to obtain segmented data about their customers, consumers and fans on the Internet, providing valuable information for decision making in their communication and marketing strategies”. Also note that SocialBro aims to expand its range of social networks, offering the ability to manage communities not only on Twitter, but also on Facebook, Linkedin, Foursquare, amongst others.

e24apps’s CEO adds that with this launch the company is now positioned strategically in a key sector of ICT, specifically Social Media. e24apps has carved a niche in the market for Twitter applications through successful tools, such as followfriday.com, which every Friday ranks Twitter’s most recommended users based on more than 4 million weekly recommendations.

SocialBro Features Menu

Browse your Community: Search your followers and friends using different criteria such as name, location and description.

Filter and Sort: Number of followers, followers/friends ratio, frequency of tweets, account age, recent activity, language, time zone.

Easy Follow Back Tools: Discover your new followers and easily follow them back

Easy Unfollow Tools: Detect noisy friends, potential spammers, inactive friends and easily unfollow them.

Track Unfollows: Detect who recently unfollowed you and easily unfollow them back.

Manage Twitter Lists: Organize your followers and friends by creating Twitter lists with the search results.

Backup your Twitter Community: Download all your Twitter followers and friends to a local database which you can consult even when offline.

Fast Communication: Tweet and direct message from search results.

Visualize Statistical Information: Time zone charts, language charts, users by number of followers, users by recent activity, etc.

See your Community in Map Format: Visualize the world wide distribution of your community.



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