Hair Extensions Take Off – Hairdresser Reveals The Trend That Stuck
Top Melbourne hairdresser, hair extension authority, and owner of Impact Image Hairdressers, Sophie Evans has recently researched and investigated the billion dollar industry of hair extensions. Industry experts predicted in the early days that Hair Extensions were just a fad and would be over within eighteen months.
For salons that resisted the trend, some hoping it would go away, stars such as Brittney Spears, Paris Hilton and Victoria Beckham catapulted the demand to record levels to the point that there was a danger that the world was running out of hair supplies.
Talk of world wide shortages, sent the consumer panic buying. In some cases, spending hundreds and even thousands of dollars to stock up on supplies.
There were even reports on traders gaining hair under less than fair conditions as demands could not be met.
After all, hair extensions are “Highly addictive, and also essential,” claims Gen Y.
Lady Gaga is today, the biggest mistress of reinvention and the influence over her world wide audience that awaits her every rebirth with baited breath, has ensured that hair extensions are like shoes and hand bags.
Which hair will I wear today? is the question that many celebrities ask today calling their hairstylists in for emergency fittings at the last minute, in a bid to stay in the media spot light.
Sophie Evans travelled to Los Angeles, New York, London and Paris last year on a world wide hairdressing tour to investigate the world’s trends on hair extensions and hair trends; and found the statistics for the demand of hair extensions varied from city to city only marginally.
Hair extensions are a global trend and are here to stay. The demand for hair extensions during the GFC can be compared to the boom in lipstick sales during the great depression in the 1930’s.
With so many different types of hair extensions flooding the market place, quality of hair extensions vary greatly. A good Salon will offer more than one type of hair extension product to meet the different needs of the individual.
– “By the way, does anyone remember Lady Gaga’s hair the day she wore the meat dress?” –
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