American Express Publishing And Time Inc. Extend Multi-Media Collaboration With Infiniti Americas
NEW YORK, N.Y. - American Express Publishing and Time Inc. are joining forces with Infiniti on an integrated and interactive digital media program, called “Road to Inspiration,” taking place from late May through November. Infiniti will create customized experiences within various consumer epicurean events, presented by Cooking Light, Food & Wine, Southern Living, Sunset and Travel + Leisure, which will be promoted collaboratively through print, digital and social media.
“Infiniti owners have a taste for the best things in life and are constantly seeking out new experiences, venues and adventures,” said Infiniti Americas Vice President Ben Poore. “We’re pleased to once again be joining forces with American Express Publishing and Time Inc. in helping our customers navigate the ‘Road to Inspiration.’”
The “Road to Inspiration” will be announced to consumers in the May issues of Cooking Light, Food & Wine, Southern Living, Sunset and Travel + Leisure, with an ad introducing the Infiniti Inspiration Lounge and a full year calendar of events where consumers may visit the Lounge to interact with the luxury automobile and get a taste of the epicurean way of life.
At the upcoming Atlanta Food & Wine Festival, taking place from May 19-22, Infiniti will present Bryan Caswell, chef/owner of Reef, Stella Sola, Little Bigs and El Real Tex-Mex. Guests will have the opportunity to sample Chef Caswell’s distinctive southern fare while exploring the new 2012 Infiniti M Hybrid.
This live event strategy will be complemented by a digital media presence. Consumers will be able to enter a sweepstakes to win a trip for two to one of their favorite U.S. food cities. This sweepstakes will be promoted via a 2-D tag within the print creative, social media tools and at each event.
Here is the lineup of events:
Atlanta Food & Wine Festival, May 19-22
Sunset’s San Francisco Chefs 2011, August 1-7
Los Angeles Times and Food & Wine’s The Taste, September 2-5
Travel + Leisure’s Global Bazaar, New York City, September 16-18
Newport Mansions Wine & Food Festival, September 23-25
Sunset Savor the Central Coast, San Luis Obispo, September 29 - October 2
Southern Living Taste of Charleston, October 8-9
Food & Wine All-Star Weekend, Las Vegas, October 21-23
San Diego Bay Wine & Food Festival brought to you by Cooking Light, November 16-20
Last year, Infiniti collaborated exclusively with American Express Publishing and Time Inc. on a multi-media program called the Food & Wine “Supercharge Your Senses” series.
“The Road to Inspiration” combines the power of Time Inc. and American Express Publishing’s branded events with best-in-class digital, print, and marketing capabilities,” said Leslie Picard, President, Time Inc. Branded Solutions. “We’re excited and proud to join again with the innovative team at Infiniti.”
Infiniti offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at www.InfinitiUSA.com.
About Time Inc.
Time Inc., a Time Warner company, is a world class branded content company, investing in the future and engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 web sites in the U.S., it is the country’s largest consumer publisher. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every five, who are online, visits a company web site (more than 50 million monthly unique visitors). Time Inc.’s popular brands and successful franchises extend to online, mobile and digital reading devices, television, events and branded products.
About American Express Publishing Corporation
American Express Publishing Corporation (www.amexpub.com) is an authoritative content company primed to deliver lifestyle expertise that informs choices, enriches perspective and empowers affluent and accomplished people – and the businesses that serve them – to make decisions and lead extraordinary lives. A wholly owned subsidiary of American Express Company, American Express Publishing magazine brands are Travel + Leisure, Food & Wine, Departures and Executive Travel magazine. The company also produces a variety of travel, cooking, wine, time management, and financial books and products, creates digital content, operates luxury-marketing events and creates custom print and online programs for clients.
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